Showroom PR Specialist

Job Description

As a Showroom & PR Specialist, your main focus will be to build and maintain a network of key fashion journalists, stylists, influencers, and; Support PR with administrative duties, including press monitoring, documentation, and internal sampling. This on-site role reports into our Brand PR & Talent Manager and is based out of New York Support Office.

A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Manage the daily upkeep, organization, and visual presentation of the showroom in line with brand and global guidelines

Coordinate sample handling, including garment requests, send-outs, and returns, ensuring accurate tracking and reporting including showroom application tool

Support the planning and execution of showroom events, including logistics, invitations, and presentation setup

Handle day-to-day relationship with talent and management teams to ensure smooth partnership, including but not limited to, talent casting, contract negotiation, fittings, gifting and travel coordination

Collaborate with Communications Specialists on Fashion PR activities and initiatives

Coordinate with internal teams such as Influencer Marketing and Store staff to secure product access and alignment on campaigns

Support PR with administrative duties, including press monitoring, documentation, and internal sample sales

Build and maintain a network of key fashion journalists, stylists, influencers, and other opinion leaders

Attend industry events and brand activities to strengthen relationships and support PR objectives

Act as a brand ambassador in all interactions, representing the company’s image and values in external engagements

Contribute to continuous improvement of showroom processes and support cross-functional collaboration within the Marketing team

Stay updated on market trends and competitors within your functional expertise area

Qualifications

Education in PR, Communication, Marketing, or related field (formal qualification meriting)

Deep interest and knowledge of fashion and media landscapes

Strong organizational and multitasking skills with attention to detail

Demonstrated success in building and managing partnerships with celebrities, influencers, etc. (with an established network within fashion and celebrities)

Creative skills and experience from visual merchandising to reflect brand identity (including product and styling knowledge)

Excellent communication and relationship-building abilities

Excellent written and verbal communication skills in English; additional languages as required per market

Experience working with Fashion PR, showrooms, or editorial fashion

Who You Are

Education in PR, Communication, Marketing, or related field (formal qualification meriting)

Deep interest and knowledge of fashion and media landscapes

Strong organizational and multitasking skills with attention to detail

Demonstrated success in building and managing partnerships with celebrities, influencers, etc. (with an established network within fashion and celebrities)

Creative skills and experience from visual merchandising to reflect brand identity (including product and styling knowledge)

Excellent communication and relationship-building abilities

Excellent written and verbal communication skills in English; additional languages as required per market

Experience working with Fashion PR, showrooms, or editorial fashion

Additional Information
Why You’ll Love Working at H & M

We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability

We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years

You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

We are an inclusive company where you’re encouraged to be yourself at work

You will have access to a large global talent community, where career growth and aspirations have no limits

We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match 401k, paid leave programs, and paid time off, including a community day to serve your local community

You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Compensation: salary range is $88,800

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

Job Status: Exempt

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