Influencer & Paid Media Specialist

We’re seeking a highly organized, detail-oriented, and social-first Social & Influencer Associate to support the execution of our influencer marketing and paid social programs. This role will play a critical part in bringing campaigns to life by sourcing creators, managing content workflows, supporting influencer activations, and ensuring content is delivered and trafficked accurately across platforms.
The ideal candidate has a strong understanding of the creator economy, social media trends, and influencer marketing best practices. You’ll be equally comfortable identifying emerging creators, reviewing content against brand guidelines, and managing operational processes that keep campaigns running smoothly.
You’ll work closely with Influencer Marketing, Social Media, Brand, Paid Media, and external creator partners.
Key Responsibilities

Creator Sourcing & Campaign Support

Identify, research, and recommend creators across TikTok, Instagram, YouTube, and emerging social platforms
Support influencer campaign execution from creator selection through content delivery
Evaluate creators based on audience demographics, engagement metrics, content quality, brand fit, and campaign objectives
Monitor creator trends and surface new partnership opportunities to the team

Content Review & Quality Assurance

Review influencer content submissions to ensure alignment with campaign briefs, brand guidelines, FTC requirements, and platform best practices
Coordinate revisions and feedback between creators, agencies, and internal stakeholders
Maintain content approval workflows and track asset status across multiple campaigns

TikTok One Management

Serve as primary day-to-day operator for TikTok One workflows
Source creator content and manage creator submissions within the platform
Maintain campaign organization, creator communications, and asset tracking
Identify opportunities to improve workflow efficiency and platform adoption

Influencer Content Trafficking

Manage influencer content trafficking and asset delivery across Meta, TikTok, and YouTube
Coordinate with Paid Media and Social teams to ensure content is delivered accurately, on time, and in proper format
Track usage rights, deliverables, and campaign asset libraries
Support paid amplification efforts by organizing creator assets and required documentation

Reporting & Operations

Maintain campaign trackers, creator databases, and workflow documentation
Assist with influencer program reporting and performance recaps
Support gifting, product seeding, and creator logistics as needed
Help identify process improvements that increase efficiency across the influencer program

Required Qualifications

3-5 years of experience in influencer marketing, social media, creator partnerships, digital marketing, or related field
Strong understanding of TikTok, Instagram, YouTube, and creator ecosystem trends
Experience working with influencer marketing platforms and creator tools
Excellent project management and organizational skills with ability to manage multiple projects simultaneously
Strong attention to detail and ability to maintain accuracy in fast-paced environments
Experience reviewing social content and providing constructive feedback
Strong communication and collaboration skills
Preferred Qualifications

Experience working at a consumer brand, agency, or influencer marketing organization
Familiarity with creator analytics and social performance metrics
Passion for social media, internet culture, and evolving creator economy
Familiarity with paid social workflows and influencer content licensing/usage rights
About Aquent Talent:
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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