Web Developer

Web Developer
Potomac Bethesda, Maryland, United States

About this position
At Potomac,we’renot for everyone—andthat’sby design. We attract people who think critically, communicate clearly, and execute with urgency. People who care deeply about their work anddon’tneed handholding to make things happen.

We’rea boutique tactical asset manager with a differentiated product that serves the independent broker-dealer and RIA channel

Headquarteredin Bethesda, MD, we combine institutional-grade investmentexpertisewith a quantitative process that is Built to Conquer Risk ®.

As we continue our aggressive growth trajectory, we are seeking a Web Developer who can transform our digital presence into a high-performing growth engine that drives engagement, improves discoverability, and delivers exceptional user experiences.

This position is based in our headquarters in Bethesda, Maryland and is an in-office role.

Summary
The Web Developer is responsible for building, optimizing, and enhancing Potomac's digital experiences with a focus on website performance, user experience, search visibility, and conversion optimization. Leveraging Framer as a primary development platform, this role will create fast, responsive, and highly engaging web experiences that support business growth and elevate our brand.

This position blends front-end development, technical SEO, Answer Engine Optimization (AEO), and user experience optimization. The ideal candidate is equally comfortable implementing advanced interactions and animations, improving site architecture, and analyzing performance data to continuously enhance engagement and conversion rates.

This is not a traditional web design role. We are looking for a technically minded developer who understands how websites drive business outcomes and can build experiences that are optimized for both users and modern search ecosystems.

Key Responsibilities

Website Development & Optimization: Build, maintain, and optimize web experiences using Framer and modern front-end development practices.

Implement interactive components, animations, and user flows that improve engagement and usability.

Ensure websites meet modern accessibility standards and performance benchmarks.

User Experience & Conversion Optimization: Improve site navigation, content structure, and user journeys to increase engagement and conversions.

Design and implement conversion-focused landing pages and campaign experiences.

Analyze user behavior using heatmaps, session recordings, and analytics platforms to identify optimization opportunities.

Conduct A/B testing and iterative improvements to maximize site performance.

SEO & Answer Engine Optimization (AEO): Own technical SEO initiatives across all web properties.

Implement structured data, schema markup, metadata, and indexing best practices.

Optimize website architecture and content structure for search engines and AI-powered discovery platforms.

Partner with content and marketing teams to maximize organic visibility and search performance.

Monitor and improve site health, crawlability, page speed, and search rankings.

Analytics & Performance Management: Track and report on key website metrics including traffic, engagement, conversions, Core Web Vitals, and search performance.

Identify technical issues affecting site performance and proactively implement solutions.

Utilize behavioral data and analytics to guide ongoing enhancements and development priorities.

Stay current on emerging web technologies, SEO trends, AI search developments, and digital experience best practices.

Qualifications
Required

3–5 years of experience in web development, front-end development, or digital experience optimization.

Hands-on experience building websites and landing pages using Framer.

Experience implementing technical SEO best practices and website performance optimization.

Knowledge of schema markup, structured data, search indexing, and Core Web Vitals.

Experience with website analytics platforms such as Google Analytics 4 and Google Search Console.

Strong understanding of responsive design, accessibility standards, and UX best practices.

Experience conducting website testing and optimization initiatives.

Bachelor’s degree in Computer Science, Web Development, Digital Media, Marketing Technology, or a related field.

Preferred

Experience with Answer Engine Optimization (AEO) and AI search visibility strategies.

Experience working with financial services, fintech, asset management, or other regulated industries.

Familiarity with Google Tag Manager and conversion tracking implementation.

Experience with CMS platforms, API integrations, and marketing technology ecosystems.

Understanding of Conversion Rate Optimization (CRO) methodologies and testing frameworks.

Benefits

Medical insurance

Vision insurance

Health savings account option

401(k) & other retirement benefits

Paid maternity leave

Paid paternity leave

Disability insurance

Paid time off

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