People & Talent Lead

Location:

New York / Hybrid

Type:

Full-time

Salary:

$120,000–$165,000

About Passionfroot
Creator-led growth is one of the fastest-growing channels in B2B - we're building the infrastructure behind it.

Passionfroot is the leading platform where modern companies scale creator-led growth, and where top creators manage and monetize brand partnerships.

Our customers are some of the most ambitious, fastest-moving companies in the world - Replit, Figma, Framer, LumaAI, Gamma, Airtable - companies that set the standard for what modern growth looks like. We help them run high-impact creator programs across LinkedIn, YouTube, newsletters, and more.

We're growing 13x in revenue year over year, profitable, and backed by leading investors including

Creandum ,

Supernode , and a Tier 1 US VC (soon to be announced!) and founders and operators from Cursor, Anthropic, n8n and more. We're expanding fast across New York, Europe, and Brazil - and we're just getting started.

This Is a Rare Kind of Role
We're looking for our

first People & Talent hire

- someone who will own both the talent machine and the people foundation underneath it.

Here's what makes this different from most talent roles:

The company you'd be selling.

Passionfroot is a genuinely exciting story to tell talent - category-defining product, top-tier VC backing, 13x YoY growth, profitable, and a customer list that reads like a who's who of ambitious tech. Recruiting here is not a hard sell.

The roles you'd be filling.

You won't be hiring for generic positions. You'd be building the team behind a new market category - finding the GTM leads, engineers, and operators who want to be part of something early and a market category that is being defined by Passionfroot.

The ownership.

There's no existing people function to inherit or navigate. You'd design it from scratch, own it end-to-end, with direct input into how Passionfroot builds its culture and team quality.

The access.

You'd work directly with the founders and Head of Operations. No layers, no bureaucracy - real decisions made fast with the people building the company.

What you'll own
Talent (primary spike)

Build and run the hiring function end-to-end

Partner with founders and hiring managers on hiring plans and role prioritization

Drive hiring across key functions including go-to-market, growth, and product/engineering

Build sourcing, interview, and assessment processes that are rigorous and efficient

Create a strong candidate experience from first touch through day one

Help train the team to become strong interviewers and talent spotters

Build the foundations of the recruiting machine so hiring becomes scalable and repeatable

People Operations

Own onboarding - design a world-class experience for every new hire across all geographies

Manage payroll and partner on compensation processes, including cross-border employment setup and compliance

Drive culture - own team rituals, values reinforcement, and employee engagement initiatives as we scale

Build the people foundations (leveling, policies, handbook, tooling) that a growing multi-geo team needs

Who we're looking for

Strong talent acquisition background in high-growth startups

Experience scaling a company through a similar stage of growth

Comfortable hiring across multiple geographies, ideally US and Europe; Brazil exposure is a plus

Strong judgment on talent quality, especially in New York go-to-market hiring

Able to distinguish polish from substance in highly competitive markets

Hands-on operator who is happy building from scratch

Strong communicator who can represent the company credibly and compellingly

High ownership and ability to operate with speed

Brings genuine people operations experience - onboarding, payroll, leveling, cross-border employment, and culture-building are not afterthoughts for you

Success in this role looks like

Core priority roles filled with A+ candidates, fast

Hiring managers are well-supported and calibrated

Candidate experience is consistently strong, including for rejected candidates

Recruiting process is clear, fast, and scalable

Onboarding is smooth, consistent, and high-quality across all geographies

Payroll and people ops run reliably with clear ownership

Culture and team rituals are intentional and contribute to retention

What we offer

Competitive salary: $120,000–$165,000

Meaningful equity - you're joining early, and that matters

100% health insurance premium coverage

21 days PTO

Flexible hybrid (New York-based)

Team off-sites - Barcelona, Mallorca, South of France, Berlin

Latest Apple hardware

Why this role matters
The people you bring in will write the next chapter of Passionfroot's story. As our first People & Talent hire, you won't just be filling roles - you'll be defining the caliber, character, and culture of the team building a new category. If you've ever wanted to be the person behind the scenes of a breakout company, this is that opportunity.

Passionfroot is an equal opportunity employer. We welcome applications from people of all backgrounds and are committed to a fair and inclusive hiring process.

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