Analytics-Driven Digital Marketing Strategist

Penn State University is looking for a Digital Marketing and Analytics Strategist in University Park, Texas, to oversee the measurement, reporting, and optimization of digital marketing initiatives. The ideal candidate will have experience in managing analytics tools, campaign tracking, SEO, and paid media. This role is essential in ensuring all digital platforms are effective and aligned with organizational goals.
The position demands strong analytical skills, excellent communication, and a background with relevant tools like Google Analytics and Google Data Studio. This role offers a competitive salary and benefits including a substantial tuition discount for employees.

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