Skilled Marketer Skilled Nursing Digital Growth

Benefits

Weekly Pay

401(k) matching

Flexible schedule

Position Summary
Location: Las Vegas, Nevada

Company: BrightStar Care of West Central Las Vegas & Henderson

Reports To: Director of Operations

Wage: Based on Experience

BrightStar Care is seeking a dynamic, results-oriented Skilled Marketer to drive growth of our skilled nursing services across all territories. This individual will be responsible for developing referral relationships, increasing skilled admissions, and expanding partnerships with healthcare providers while also leading digital marketing initiatives that enhance our online presence and generate qualified leads.

The ideal candidate is equally comfortable meeting with physicians, specialty pharmacies, workers' compensation professionals, and hospital discharge planners as they are analyzing website traffic, improving SEO, managing online reputation, and leveraging digital marketing strategies to increase business growth.

This position requires a strategic thinker who understands both traditional healthcare business development and modern digital marketing.

Primary Responsibilities
Skilled Business Development
Develop and maintain referral relationships with:

Specialty pharmacies

Infusion pharmacies

Hospital discharge planners

Nurse case managers

Workers' compensation adjusters

Occupational medicine clinics

Physicians and physician groups

Rehabilitation facilities

Surgical centers

Insurance carriers

Third-party administrators

Case management companies

Generate referrals for:

Infusion therapy

IV antibiotic therapy

Wound care

Chronic disease management

Workers' compensation cases

Catastrophic injury cases

Post-surgical skilled nursing

Complex clinical care

Conduct regular in-person visits and educational meetings with referral sources.

Develop and execute territory-specific growth plans for:

West Central Las Vegas

Southwest Las Vegas

Henderson

Identify and pursue strategic partnerships that increase skilled admissions and revenue.

Digital Marketing Responsibilities
Online Lead Generation
Develop and implement digital marketing strategies that increase awareness and demand for BrightStar Care's skilled nursing services.

Work with leadership and marketing vendors to:

Improve website performance

Increase qualified online leads

Enhance local search visibility

Strengthen digital brand presence

Manage and optimize:

Google Business Profiles

Online directories

Review platforms

Local search listings

Assist with creation of content related to:

Skilled nursing services

Infusion therapy

Wound care

Workers' compensation

Chronic disease management

Veteran services

Specialty clinical programs

Monitor and improve:

Search engine rankings

Website traffic

Lead generation performance

Online conversion rates

Review generation efforts

Track competitors’ online marketing activities and identify opportunities for growth.

Develop strategies to improve AI search visibility and local search performance.

Analytics & Performance Management
Track and report on:

Referral source activity

New accounts developed

Skilled admissions

Infusion referrals

Workers' compensation referrals

Website traffic

Lead conversion rates

Revenue generated

Return on marketing investment

Maintain CRM documentation and referral tracking systems.

Provide monthly reports and recommendations to leadership.

Qualifications
Required
Minimum 3 years of healthcare marketing, business development, or healthcare sales experience.

Proven success generating healthcare referrals and business growth.

Strong understanding of digital marketing and lead generation strategies.

Experience with:

Search Engine Optimization (SEO)

Google Business Profiles

Online reputation management

CRM systems

Website analytics

Social media marketing

Content marketing

Excellent relationship-building and communication skills.

Strong organizational and project management abilities.

Ability to work independently and achieve measurable goals.

Valid driver's license and reliable transportation.

Preferred
Existing healthcare referral relationships within the Las Vegas market.

Experience in:

Home health

Home care

Infusion therapy

Specialty pharmacy

Workers' compensation

Rehabilitation services

Healthcare staffing

Clinical background as an RN, LPN, Respiratory Therapist, or other healthcare professional.

Familiarity with Google Analytics, CallRail, AI search optimization, and healthcare marketing platforms.

Knowledge of skilled nursing and home care operations.

Success Metrics
The successful candidate will be measured on:

Business Development Metrics

New referral sources established

Skilled nursing admissions

Infusion referrals

Workers' compensation referrals

Strategic partnerships developed

Revenue growth

Digital Marketing Metrics

Website traffic growth

Lead generation growth

SEO ranking improvements

Online review generation

Google Business Profile performance

Conversion rates

Overall Performance Metrics

Skilled revenue growth across all territories

Return on marketing investment

Expansion of referral network

Achievement of quarterly growth goals

Why BrightStar Care?
BrightStar Care is a Joint Commission-accredited leader in home care and skilled nursing services. We are committed to providing exceptional clinical care and creating innovative growth opportunities throughout Southern Nevada.

We are seeking a motivated professional who is passionate about growing skilled nursing services, building strategic partnerships, and leveraging both relationship-based and digital marketing strategies to achieve measurable results.

If you are a healthcare marketer who thrives on growth, innovation, accountability, and results, we want to hear from you.

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