Biddable Media Strategist (Social-First)

Biddable Media Strategist (Social-First)
Location: Los Angeles, CA (Hybrid)

Reports To: VP, Media

About Us
UNFOLD is an award-winning digital creative agency based in Los Angeles, partnering with some of the world’s most dynamic entertainment and brand clients. We create culturally relevant, digitally driven work that connects audiences and brands across platforms.

The Role
The Biddable Media Strategist at UNFOLD is responsible for managing and scaling paid social campaigns across auction-based platforms while applying structured performance strategy and optimization principles. This is a growth-focused, hands‑on role. The Strategist owns day‑to‑day campaign execution across multiple accounts, contributes to channel strategy development, and proactively identifies opportunities to improve performance. This role requires independent thinking, strong analytical skills, and a self‑starter mentality while operating within UNFOLD’s established strategic frameworks. This is not a senior leadership position, but it requires autonomy, accountability, and strategic contribution.

Here’s What You’ll Do
Role Scope

Independently manage 5-10 client accounts

Execute and optimize across paid social platforms with increasing cross‑channel exposure

Contribute to strategic planning and structured testing roadmaps

Report performance insights and recommend actionable next steps

Collaborate closely with creative and cross‑functional teams

Campaign Strategy & Execution

Develop campaign structures aligned to client KPIs and funnel objectives

Execute full‑funnel paid social strategies using UNFOLD’s performance frameworks

Build, launch, and manage campaigns across Meta (Facebook/Instagram), TikTok, Snapchat, YouTube, Google Search, Reddit, and other auction-based platforms

Monitor pacing, performance, and budget allocation daily

Adjust bids, budgets, placements, targeting, and creative rotation based on performance data

Programmatic Lens & Cross-Channel Thinking

Apply programmatic principles to social buying, including audience layering, bid strategy testing, and structured retargeting

Understand how paid social integrates with broader programmatic, YouTube, and CTV efforts

Support audience sequencing and funnel progression strategies

Optimization & Testing

Build and execute structured testing plans (creative, audience, bid strategy, landing page experience)

Identify performance trends and recommend optimization strategies

Diagnose performance issues and implement corrective actions quickly

Creative & Data Collaboration

Partner with creative teams to translate performance data into actionable insights

Provide feedback on messaging, hooks, formats, and testing priorities

Conduct brand and funnel audits to identify conversion improvement opportunities

Client Communication & Reporting

Deliver clear weekly updates and monthly performance reporting

Translate media metrics into business‑focused insights

Present findings and next‑step recommendations confidently

Here’s What It Takes

2+ years of hands‑on paid social or biddable media experience, preferably within a fast‑paced agency environment; entertainment experience (film, TV, streaming, or entertainment brands) strongly preferred

Experience managing campaigns independently with direct budget responsibility for 5-10 accounts

Platform experience across Meta, TikTok, Snapchat, Google (YouTube/Search), and Reddit

Understanding of programmatic fundamentals, auction dynamics, and Big Tech methodologies (OKRs, KPIs)

Strong grasp of performance metrics (CPA, ROAS, CAC, CVR, LTV basics)

Advanced Excel or Google Sheets skills (pivot tables, lookups, modeling)

Organized, detail‑oriented, and deadline‑driven with strong written and verbal communication skills

Self‑starter mindset with independent thinking and proactive problem‑solving ability

What We Offer

Competitive Medical (subsidized), Dental, and Vision insurance Plan Offerings

401K

Flexible Time‑Off (FTO) Policy

Holiday Flex Time

Comprehensive List of Company Observed Paid Holidays

Monthly Mobile Phone stipend

Annual Professional Education stipend (optional)

Annual Fitness stipend (e.g., gym membership) (optional)

Employee Referral Program

Fully Stocked Kitchen

Pet‑Friendly Office

Numerous Company‑Sponsored Events and Activities throughout the year

About Our Culture
UNFOLD is a minority‑owned business led by two diverse founders who embrace diversity across all areas of the company. We are committed to building teams that reflect a wide range of backgrounds, perspectives, and skills. Employment decisions are based on business needs, job requirements, qualifications, and performance. We strive to maintain a positive, safe, and respectful workplace and have a zero‑tolerance policy for discrimination or harassment of any kind.

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