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Position Overview
Lactalis US Yogurt, part of the Lactalis family, is hiring an Advertising Art Director based in Minnetonka, MN. Reporting to the Creative Director, you will lead visual direction for U.S. yogurt brands, managing large campaigns and collaborating with copywriters and creative teams.
Key Responsibilities
- Create concepts and design brand experiences across all marketing channels (broadcast, PR, earned, experiential, digital, and paid/owned social).
- Develop and pitch culture‑defining, headline‑grabbing integrated campaigns that elevate our brands nationally.
- Ensure integration of core brand creative, campaign messaging, and a strong strategic point of view.
- Work closely with copywriting to align thoughtful communication and design.
- Lead visual direction for major national broadcast spots, high‑budget lifestyle photography, and experiential activations, partnering with top directors, production houses, and crews.
- Manage freelancers and external partners to guarantee quality and consistency with brand standards.
Qualifications
Education
- Degree from a nationally recognized portfolio school or university communications program (e.g., VCU Brand Center, Miami Ad School, SCAD, etc.).
Experience
- 7+ years of crafting high‑profile integrated advertising.
- Proven track record within world‑class, creative‑first advertising agencies.
- Stunning, award‑winning portfolio demonstrating big‑budget national consumer brand work (broadcast, earned, experiential, digital).
Certifications & Specific Knowledge
- Ability to craft unique ideas from consumer insights.
- Impeccable sense of design, attention to detail, and deep consumer culture awareness.
- Practice and application of effectiveness tools and metrics (pre‑post creative testing, brand lift studies, MMMs).
- Paid social experience across Meta, Pinterest, and Reddit.
- Strong prioritization and deadline management skills.
- Ability to operate both independently and in a team environment.
Benefits
Lactalis offers a comprehensive Total Rewards Program with various affordable benefits, generous retirement plan contributions, paid time off from day one, and educational reimbursement.
Equal Opportunity Employment
Lactalis is an equal employment opportunity employer and will not discriminate on the basis of veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, or physical/mental disabilities.
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