Publicisgroupe is hiring: CRM Advertising Strategist in New York

Company description
A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem‑solving nature. Which means we’re untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Overview
We are looking for a Strategist who is adept in CRM and experience marketing, with a strong ability to synthesize complex inputs into clear, actionable strategic narratives.

This role will support internal and external strategy discussions, with a focus on audit work, analysis, creative brief development, and strategic storytelling. The Strategist will contribute across multiple product lines and go-to-market executions, helping translate data, insights, and stakeholder inputs into clear, strategic direction.

This is a cross-functional role that plays a critical part in connecting performance insights, customer behavior, and lifecycle strategy across CRM channels.

Responsibilities
Strategic Analysis & Audit

Conduct deep‑dive audits across CRM channels (email, SMS, push, digital) to identify opportunities and gaps.

Analyze performance data and translate findings into actionable insights.

Connect individual campaign performance to broader customer lifecycle impacts.

Synthesis & Storytelling

Synthesize inputs from briefs, audits, data, and stakeholder feedback into clear strategic recommendations.

Package complex ideas into simple, compelling narratives for internal and client audiences.

Develop structured presentations that clearly communicate strategy and insights.

Cross-Channel Strategy Development

Support the development of lifecycle strategies across CRM touchpoints.

Develop creative briefs that help translate strategy into compelling creative output.

Identify upstream and downstream impacts of campaigns within the customer journey.

Bring a holistic view of how programs connect across channels.

Team Support & Collaboration

Support the broader strategy team on high-priority initiatives, including audits and deep dives.

Flex across brands and workstreams to support evolving team needs.

Collaborate with cross-functional teams to ensure alignment between strategy and execution.

Qualifications
Core Capabilities

Strong analytical mindset with the ability to interpret performance data and identify trends.

Demonstrated ability to synthesize complex inputs into clear, structured outputs.

Strong storytelling and presentation skills, including building decks and framing narratives.

High level of curiosity and a proactive approach to problem solving.

Comfort with emerging AI tools and the ability to apply them thoughtfully to research, analysis, and content development.

CRM & Channel Knowledge

Working knowledge of CRM channels, including email, SMS, push, and digital.

Understanding of customer lifecycle strategy and journey orchestration.

Technical & Platform Awareness

Familiarity with marketing technology ecosystems (e.g., ESPs, CDPs, messaging platforms).

Ability to interpret basic engagement and performance metrics.

Experience Background

Agency experience strongly preferred, particularly in fast-paced and ambiguous environments.

The ideal candidate will:

Be comfortable operating in ambiguity and identifying next steps without rigid direction.

Demonstrate strong curiosity and go beyond surface-level analysis.

Be able to take large volumes of information and simplify it into clear outputs.

Be a strong communicator who can translate analysis into strategic recommendations.

Be comfortable supporting multiple workstreams and shifting priorities as needed.

Be adept at navigating complex, matrixed organizations and building alignment across cross‑functional stakeholders to drive initiatives forward effectively.

Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.

You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $66,120 to $101,790 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/15/26.

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In Summary: Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe . The Strategist will contribute across multiple product lines and go-to-market executions, helping translate data, insights, and stakeholder inputs into clear, strategic direction . The ideal candidate will: Be comfortable operating in ambiguity and identifying next steps without rigid direction .

En Español: Publicis Digital Experience es una red de agencias de primer nivel diseñada para desarrollar capacidades y soluciones que permitan el crecimiento y proporcionar acceso a escala a las capacidades digitales de Publicis Groupe al servicio de nuestros clientes. Juntos, la cartera de Experiencia Digital se esfuerza por crear valor en la intersección de tecnología y experiencias para conectar marcas y personas. Las marcas Publicis Digital Experience incluyen Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share y el Publicis Commerce Exchange. El Estrategista contribuirá a través de múltiples líneas de productos y ejecuciones en el mercado, ayudando a traducir datos, ideas e insumos de las partes interesadas en una dirección estratégica clara. Este es un papel transversal que juega un papel crítico para conectar información sobre el rendimiento, comportamiento del cliente y la estrategia del ciclo de vida entre los canales CRM. Responsabilidades Análisis Estratégico y Auditoría Realizará auditorías profundas a lo largo de todos los Canales CRM (e-mail, SMS, push, digital) para identificar oportunidades y brechas de marketing. Analizar datos y traducir hallazgos en conocimientos accionables. Conectar el desempeño individual de campañas con impactos más amplios del Ciclo de Vida del Cliente. Nuestras mejores ofertas de bienestar y beneficios incluyen: Cuidado familiar pagado para padres y cuidadores durante 12 semanas o más Programas de regalos compatibles Ayuda monetaria y apoyo a la adopción, maternidad subrogada y fertilidad Asistencia Monetaria y soporte a la Adopción de mascotas Programa de asistencia al empleado y reembolsos de salud/bienestar/confort para ayudarle a invertir en su futuro y equilibrio entre trabajo y vida Actuaciones Ayudas pagadas Tiempo libre que incluye Tempos libres flexibles de vacaciones, días anuales de enfermedad, días de voluntariado, días festivos e identidad y otros programas Regalos correctos Arreglos de trabajo flexibles 'Work Your World' programa que alienta a los empleados a trabajar desde cualquier lugar Publicis Group tiene una oficina hasta 6 semanas al año (basándose en la elegibilidad) Grupos de recursos empresariales que ofrecen prestaciones legales Affinidades y alianzas Las ventajas públicas están disponibles para obtener beneficios legales elegibles. También será elegible para participar en el Plan Publicis 401 (k) después de completar 1.000 horas laborales en un período consecutivo de 12 meses. Publicis Digital Experience es un Empleador de Igualdad de Oportunidades. Nuestras decisiones de empleo se toman sin tener en cuenta la raza real o percibida, color, etnia, religión, credo, sexo, orientación sexual, género, identidad de genero, expresión de género , embarazo, parto y condiciones médicas relacionadas, origen nacional, ascendencia, estatus de ciudadanía, edad, discapacidad, condición médica según lo definido por la ley estatal aplicable, información genética, estado civil, servicio militar y estatus veterano, u otra característica protegida por las leyes y ordenanzas federales, estatales o locales aplicables. Si necesita ayuda determinada junto con la aplicación o el proceso de incorporación específicamente, póngase en contacto con USMSTAcompliance@publicis.com. Todas sus informaciones serán confidenciales de acuerdo a los requisitos del EEO. Las funciones temporales pueden ser elegibles para participar en nuestro plan médico de trabajadores independientes / empleados temporales a través de un sistema de administración de beneficios externos una vez que se hayan cumplido ciertos criterios.