Senior Account Executive, Public Relations (B2B Technology)

Senior Account Executive, Public Relations (B2B Technology)
New York, New York, United States

Senior Account Executives

at Highwire are more than media pros—they are tactical leaders, trusted client partners, and collaborative mentors who drive real results. On our B2B Technology team, they work with some of the most dynamic companies in tech, spanning AI, fintech, enterprise SaaS, and infrastructure.

Key Responsibilities
Client Service & Program Management

Lead tactical execution of key PR program elements including media relations, analyst relations, awards, speaking, and content.

Manage projects from concept through completion, ensuring alignment with strategic goals, timelines, and budgets.

Lead regular client communications, including owning and facilitating weekly PR calls and check-ins.

Serve as a reliable, go‑to resource for clients, offering strategic counsel—even under high‑pressure or reactive circumstances.

Develop and present quarterly campaigns and PR plans, incorporating creative themes, trendscapes, and thought leadership.

Track competitor activity and identify timely opportunities for client commentary and positioning.

Participate in media training sessions, developing key messages and handling all session follow‑up.

Develop budget recommendations and team priority allocations to support client needs.

Media & Influencer Relations

Own and lead media relations efforts, with strong existing relationships across at least 10 key business and industry publications.

Consistently develop and deliver proactive, creative pitches that generate coverage and drive results for clients and the agency.

Identify emerging media opportunities and trends, sharing insights across teams to inform strategy and spark new ideas.

Utilize social and digital channels strategically to amplify earned media and engage with influencer communities.

Support and participate in social media influencer campaigns, integrating content and coverage amplification strategies.

Measure and report on the ROI of communications activities, using analytics to optimize future efforts.

Provide coaching to junior team members to strengthen media relationships and elevate pitching skills.

Writing & Content Development

Plan and create strategic content as part of both campaigns and broader PR programs.

Write and edit a wide range of high‑impact materials, including:

Press releases, pitches, and Q&A documents

Award submissions and speaking abstracts

Contributed articles, blog posts, and executive bios

Fact sheets, backgrounders, briefing books, and internal client correspondence

Deliver clear, timely, and articulate communication with clients and internal teams.

Produce creative, consistent, and media‑ready pitches that drive placements.

Insights, Analytics & Integration

Lead reporting efforts, leveraging analytics tools to measure results and refine strategies.

Present performance updates and campaign insights clearly and confidently to clients.

Collaborate across departments and specialty teams to ensure seamless service integration.

Help evaluate and implement AI tools into workflows to increase efficiency, speed, and creativity.

Mentor junior team members through coaching, feedback, and day‑to‑day support.

Foster a collaborative team environment that encourages open communication, shared learning, and creative thinking.

Model a respectful, proactive, and professional attitude across all teams, clients, and agency partners.

Support strong team dynamics by managing up and down effectively.

Agency Engagement & Operations

Participate in new business efforts, from research to presentation.

Contribute to Highwire’s thought leadership by writing blog posts and engaging with our social channels.

Attend and encourage participation in networking events and industry panels.

Help identify opportunities for operational or cultural improvements and share ideas with leadership.

Professional Growth & Self‑Development

Set and track quarterly goals with your manager, taking ownership of your professional growth.

Prioritize responsibilities based on impact, client goals, and internal workflow.

Drive projects forward independently, without requiring frequent check‑ins or reminders.

Identify opportunities for improvement—whether skills, tools, or processes—and propose actionable solutions.

Consistently meet deadlines or communicate proactively when changes arise.

Engage in industry networking and development opportunities regularly.

Success Factors

3–5 years of PR/communications experience in an agency setting (required)

Background in B2B technology sectors such as AI, fintech, enterprise SaaS, and infrastructure

Demonstrated success in developing media relationships and securing impactful placements

Strong writing and editing skills across a variety of formats and audiences

Experience managing multiple priorities and leading day‑to‑day client work

Comfort with data, analytics, and ROI reporting

A growth mindset, collaborative spirit, and desire to lead within a team environment

Benefits

Competitive salary with merit‑based opportunities for growth

Hybrid work model tailored to your schedule and lifestyle (three in‑office days per week for New York, NY or San Francisco, CA offices)

Generous vacation policy, including extended summer and winter breaks

401(k) plan with employer matching

Comprehensive medical, dental, and vision coverage, plus FSAs

Paid parental leave benefits

Annual growth mindset stipend for books, events, or learning experiences

Wellness benefit program for mental and physical health

Employee referral and new business referral bonuses

Quarterly highwire events and team gatherings

Monthly recognition and team celebrations

Dog‑friendly office environment

The salary range for this position is $63,000 to $90,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data.

Highwire is an Equal Opportunity Employer and welcomes applicants from all backgrounds. As set forth in Highwire’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

#J-18808-Ljbffr