About Topgolf
At Topgolf, we believe in the unlimited power of play to drive fun, connection, and innovation. Whether you work behind the scenes or directly engage with guests, your role is key to bringing people together and redefining entertainment. We’re seeking fun-loving individuals who are serious about delivering excellence and results, but who don’t take themselves too seriously. If you thrive in a fast‑paced, collaborative environment focused on creativity and incredible experiences, Topgolf is the place for you. Grow your career, make an impact, and let your individuality fuel your success!
What We’re Seeking
A dynamic Director of Public Relations and Social Media who is a strategic and creative leader passionate about blending sports, modern golf, entertainment, and social culture to elevate Topgolf’s brand worldwide. You bring energy, vision, and the ability to lead high‑performing teams in a fast‑paced, high‑impact environment.
The Role
The Director of Public Relations and Social Media will lead our brand’s storytelling, engagement, and reputation management across social and earned media channels. This role will be responsible for leading a high‑performing team in developing and executing an integrated strategy that drives brand awareness, audience growth, and engagement across social platforms, media relations, brand ambassador partnerships, and crisis management. The leader will also oversee the national PR agency and social content agency and play a pivotal role in how Topgolf shows up organically in the marketplace, in culture, and with players.
What You Will Do
- Oversee and execute a cohesive PR and social media strategy that aligns with Topgolf’s brand voice and business priorities, including crisis management.
- Lead content creation, social community engagement, and audience growth across all relevant social channels.
- Build and nurture relationships with media, friends of the brand/ambassadors, and partners to amplify Topgolf’s presence.
- Develop and implement creative, proactive PR initiatives and earned media opportunities.
- Leverage analytics and insights to optimize performance and engagement.
- Collaborate with cross‑functional teams, including internal creative team, social content agency partners, operations, and corporate communications.
- Lead Executive PR and social strategy.
Why You’ll Love It Here
- A seat at the table with a brand that sits at the intersection of sports, entertainment, and culture.
- The opportunity to lead a talented team and shape Topgolf’s earned media and social presence at a national scale.
- A collaborative, high‑energy environment where creativity and innovation are celebrated.
- Competitive compensation and benefits, with room to grow.
Core Competencies for Success
- Organizational Savvy: Interfaces with differing groups across the organization to achieve individual or collective goals; adapts effectively in a frequently changing environment.
- Communication: Excellent creative thinker with strong oral and written communication skills; listens attentively and communicates information clearly and succinctly.
- Results Oriented: Passionate about achieving challenging goals and creating successful outcomes.
- Creative Solutionist: The ability to both think and do; looks at problems or situations from a fresh perspective and develops new, unique solutions.
- Proactivity: Takes initiative and moves projects forward without the need for micromanagement.
- Strong Business Judgment: Works independently in a fast‑paced and ambiguous environment; balances intuition and analytics to make the best business‑first decisions.
- Effective Time Management: Successfully manages various tasks and projects simultaneously in a dynamic, high‑energy environment.
Qualifications
- Bachelor’s Degree in Marketing, Communications, or related field.
- 7+ years of experience in social media, PR, or digital marketing, preferably in the hospitality, sports, or entertainment industry.
- Proven track record of driving brand awareness and engagement through innovative social campaigns.
- Strong media relations experience with a deep understanding of earned media strategies.
- Excellent leadership, communication, creative thinking, and storytelling skills.
- Ability to thrive in a fast‑paced, high‑energy environment.
- Experience mentoring and leading a team of direct reports; ability to work effectively and efficiently both independently and collaboratively.
Additional Requirements
- 35% travel as needed to brand activations or events where social media content creation or PR/earned media opportunities are integrated.
- Four days in Dallas office requirement.
Benefits
- Free Play & 1/2 price food.
- Health, dental, vision.
- 401(k) team member match.
- Free mental well-being platform – and that’s just for starters for those who qualify.
- View team member benefits here.
EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve. Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law. Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee. Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
ADA Statement
ADA The above statements cover what is generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
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