Marketing & Brand Manager

Position Summary
S&K Building Services is looking for a driven, digitally fluent Marketing & Branding Manager to build, scale, and own our entire marketing presence from the ground up.

This is a high-impact, high-ownership role where strategy meets execution. From Google Business Profiles and paid advertising to SEO, social media, website management, lead generation, and content creation‑you’ll be at the center of it all, shaping how S&K shows up in every market we serve.

We’re looking for someone who’s energized by building something meaningful, thrives in a hands‑on environment, and is confident operating with autonomy while collaborating closely with branch leaders and senior leadership.

What You’ll Own & Drive
Dominate Local Presence (21 Markets)
Take full control of our Google Business ecosystem across 21 locations and 15 brands:

Fully optimize and elevate every profile - from visibility to conversion

Launch coordinated weekly content across all markets

Build a centralized system for scale and consistency

Track and report performance across impressions, calls, and discovery

Build a High‑Performing Paid Engine
Drive demand and revenue through strategic digital advertising:

Launch and optimize Google Search + Local Service Ads (Google Guaranteed)

Target key decision‑makers via LinkedIn campaigns

Own budget strategy and performance reporting (CPL, CPC, ROAS)

Continuously test, iterate, and scale what works

Lead SEO & Own the Search Strategy
Turn S&K into a search powerhouse :

Execute a full technical SEO overhaul

Build city‑specific strategies across all 21 markets

Create high‑value landing pages for priority services

Implement advanced schema and AI‑search‑ready content

Publish ongoing thought leadership and industry content

Create a Bold, Consistent Social Presence
Bring every brand to life across platforms:

Launch and manage LinkedIn, Facebook, and Instagram for all brands

Deliver high‑frequency, platform‑native content (Reels, carousels, before/after)

Maintain rapid engagement standards across all channels

Build a recognizable, consistent voice across 15 brands

Own the Website Experience
Transform skbuildingservices.com into a conversion machine :

Build high‑impact service pages and city landing pages

Optimize for performance, speed, mobile, and SEO

Ensure every page is built to convert - clear, compelling, and measurable

Fuel Lead Generation & Growth
Create a predictable inbound pipeline :

Implement full‑funnel tracking and attribution

Optimize landing pages with trust signals and client proof (CBRE, JLL, Colliers)

Deliver clear, data‑driven reporting to leadership

Tell the Story Through Content
Lead all content creation across digital and print:

Develop compelling sales materials and brand collateral

Capture and produce jobsite video content

Write powerful, conversion‑focused web and marketing copy

Highlight success through case studies and storytelling

Strengthen Internal Alignment
Be the connector across teams and markets:

Deliver monthly updates on wins, campaigns, and initiatives

Build a shared content library and brand toolkit

Empower local teams with ready‑to‑use templates and assets

Support leadership communications across growth and expansion

What It Takes to Win in This Role
You’re someone who:

Thrives in ownership and autonomy

Can manage complexity across multiple brands and markets

Brings hands‑on expertise in SEO, paid media, and digital platforms

Is both strategic and execution‑focused

Loves building systems, not just maintaining them

Why This Role Matters
This role is about more than marketing - it’s about building the engine that fuels S&K’s next phase of growth.

You’ll have the opportunity to:

Shape how the company shows up in every market

Drive measurable revenue impact

Create consistency across a growing portfolio of brands

Partner directly with leadership on company‑wide strategy

Qualifications
Required

Bachelor’s degree in Marketing, Communications, Digital Media, or related field

3 years minimum of hands‑on digital marketing experience with multi‑location or multi‑brand ownership

Google Ads and Google Analytics 4 certifications or affluency in system

Proven local SEO experience - GBP setup and optimization, city‑level keyword strategy, schema markup

Hands‑on WordPress management, LinkedIn Campaign Manager, and Meta Business Suite experience

Self‑directed, highly organized, and comfortable owning multiple programs simultaneously across 19 markets

Preferred

Semrush, Ahrefs, Birdeye/Podium/NiceJob, or CallRail experience

Prior experience unifying digital marketing across multiple acquired regional brands

Basic video editing and on‑site content capture capability

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