Brady Corporation is hiring: SEO Analyst in Milwaukee

What We Need
Brady Corporation is looking for a data‑driven Organic Search Analyst to join our growing digital marketing team. This role works closely with the SEO Manager to identify opportunities to increase our SEO performance.

What You'll Be Doing

Create innovative ways to drive organic traffic and search visibility.

Conduct keyword research and maintain target lists with up‑to‑date volumes and competition.

Optimize on‑page SEO: develop landing page and content article ideas, perform keyword gap analysis to exploit whitespace opportunities, and optimize metadata and redirects.

Collaborate with technology teams to optimize site infrastructure for crawlers, including schema markup, JavaScript crawlability, and site speed/CSVs.

Work with cross‑functional partners (Site Merchandising, Engineering, UX, Design, and Product) to implement SEO best practices and leverage insights in planning and program development.

Oversee backlinks, ensuring maximum coverage, identifying new opportunities, and resolving unlinked mentions.

Tackle issues and incidents as they arise, perform ad‑hoc analysis, and help drive resolution.

Stay curious and up‑to‑date with SEO tactics and search engine guidelines.

Advocate for a seamless user experience for customers reaching us via search.

What You'll Need To Be Successful

Bachelor’s degree in communications, marketing, business, or a related field; or an associate’s degree with 2–3 years of relevant experience.

1+ year of search marketing experience.

Familiarity with web analytics and SEO tools such as Google Analytics, Adobe Analytics, BrightEdge, Ahrefs, etc.

Desire to learn and evolve with the ever‑changing SERP landscape (e.g., organic shopping features, AIO).

Benefits

Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision.

Generous 401(k) with company match.

Paid time off and holidays.

Opportunity to participate in incentive programs for all full‑time employees.

Family planning benefits, including paid parental leave, fertility coverage, adoption, and surrogacy assistance.

Education reimbursement opportunities.

Scholarship program for children of Brady employees.

A variety of Employee Resource Groups to provide networking, development, and volunteer opportunities.

Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management).

Dress‑for‑your‑day dress code.

Charitable contributions matched through Brady's Matching Gift program.

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