Digital Media Buyer Job at Stratford Davis in New Brunswick

New Brunswick, United States | Posted on 04/29/2026
We are looking for a detail-oriented and data-driven Media Buyer to plan, negotiate, and execute advertising campaigns across digital and traditional channels. The Media Buyer will be responsible for purchasing media space, optimizing ad performance, and ensuring campaigns reach the target audience efficiently and within budget.
Key Responsibilities: Plan and execute media buying strategies across platforms (e.g., social media, search engines, TV, radio, print).
Research and identify target audiences to ensure effective ad placement.
Negotiate rates, placements, and added value with media vendors.
Monitor campaign performance and adjust strategies to maximize ROI.
Analyze data and prepare performance reports with insights and recommendations.
Collaborate with marketing, creative, and analytics teams to align campaigns with overall objectives.
Manage budgets and ensure cost-effective media spending.
Stay updated on media trends, tools, and emerging platforms.
Requirements: Bachelor’s degree in Marketing, Advertising, Communications, or related field.
Proven experience in media buying or digital advertising.
Strong knowledge of platforms such as Google Ads, Facebook/Meta Ads, or programmatic tools.
Analytical mindset with experience using performance metrics (CTR, CPC, CPA, ROI).
Excellent negotiation and communication skills.
Proficiency in Excel and/or analytics tools.
Ability to manage multiple campaigns and meet deadlines.
Preferred Qualifications: Experience with programmatic advertising and DSPs.
Familiarity with analytics tools like Google Analytics.
Certification in digital marketing platforms is a plus.
$18–$20 per hour (based on experience and qualifications)
Typically office-based or remote with flexible collaboration.
Fast-paced environment with performance-driven goals.

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In Summary: The Media Buyer will be responsible for purchasing media space, optimizing ad performance, and ensuring campaigns reach the target audience efficiently and within budget . He is looking for detail-oriented and data-driven Media Buyers to plan, negotiate, and execute advertising campaigns across digital and traditional channels .

En Español: Nuevo Brunswick, Estados Unidos Posted on 04/29/2026 Buscamos un comprador de medios orientado al detalle y a los datos para planificar, negociar e ejecutar campañas publicitarias en canales digitales y tradicionales. El comprador de medios será responsable de comprar espacio mediático, optimizar el rendimiento publicitario y garantizar que las campañas lleguen al público objetivo de manera eficiente y dentro del presupuesto. Responsabilidades clave: Planificar y ejecutar estrategias de compra media a través de plataformas (por ejemplo, redes sociales, motores de búsqueda, televisión, radio, impresión). Investigar e identificar audiencias destinatarias para asegurar la colocación efectiva de anuncios. Negociar tarifas, ubicaciones y valor añadido con los proveedores de medios de comunicación. Monitorear el desempeño de la campaña y ajustar estrategia para maximizar el ROI. Analizar datos y preparar informes de rendimiento con ideas y recomendaciones. Colaborar con equipos de marketing, creativos y analíticos para alinear las campaña con objetivos generales. Gestionar presupuestos y asegurarse un gasto en medios rentables. Actualizar sobre las habilidades de medios, herramientas y plataformas emergentes. Requisitos: Licenciatura en Publicidad, Experiencia Excelente en Marketing o experiencia avanzada en el campo de la comercialización.