Media and Marketing Specialist

Position Summary
The Media and Marketing Specialist focuses on social media and content coordination, multimedia production, storytelling, and media relations — all in service of the college's brand and strategic goals. As a member of the public relations and community affairs team, the positions helps design and produce creative initiatives, including website content, internal and external publications, and digital marketing and multimedia projects. This member will also develop and monitor the college’s official social media channels, and identify and produce news stories to engage journalists and other audiences. In addition, the Media and Marketing Specialist provides general photography and videography services and partners with freelancers and vendors for special projects.

Salary Schedule: Appropriate placement on Salary Schedule C3 04 ($40,583 - $66,302) based on experience.

Essential Duties and Responsibilities

Develop and execute social media content strategy across platforms (Facebook, Instagram, LinkedIn, Twitter, and YouTube)

Assist in the development and writing of news stories and publications.

Produce photography and short‑form video content for campus events and storytelling.

Coordinate with external vendors and freelancers for larger multimedia projects and paid advertising.

Identify, develop, and execute institutional storytelling aligned with the college’s strategic goals.

Manage media relations: pitch stories, follow up with news media, respond to inquiries.

Assist with promotional item ordering, inventory and track distribution.

Assist in website revision requests and content updates for the web.

Assist with the college’s IPOP and Ambassador Scholarship programs, as needed.

Work a flexible schedule including limited evenings and weekends.

Travel as needed to appropriate community and/or college events.

Assume other professional duties and responsibilities as assigned.

Qualifications

Associate’s degree or equivalent from a regionally accredited institution

Excellent social media platform knowledge and experience

Exceptional computer skills and proficiency with Microsoft 365, Adobe Creative Suite, and Canva.

Able to operate DSLR camera for photography and videography

Excellent oral, auditory and written communication skills

Preferred Qualifications

Bachelor’s degree in Public Relations, Marketing or a business‑related field

Familiarity with website content management systems

Portfolio or work samples demonstrating writing, design, and multimedia capabilities

Experience with media relations or journalism

Experience with short‑form video editing

Required Licenses, Certifications, or Special Credentials

None

Lawson State Community College is an Equal Opportunity Employer. It is the policy of the Alabama Community College System, including all postsecondary community and technical colleges under the control of the Alabama Community College System Board of Trustees, that no employee or applicant for employment or promotion, on the basis of any impermissible criterion or characteristic including, without limitation, race, color, national origin, religion, marital status, disability, sex, age, or any other protected class as defined by federal and state law, shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment. Lawson State Community College will make reasonable accommodations for qualified disabled applicants upon request. In accordance with Alabama Community College System Policy and Guidelines, the applicant chosen for employment will be required to sign a consent form for a criminal background check. Employment will be contingent upon the receipt of a clearance notification from the criminal background check. Lawson State Community College is an active participant in the Employment Eligibility Verification Program (E‑verify). E‑verify electronically confirms an employee's eligibility to work in the United States as required by the Department of Homeland Security.

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