The Sales Marketing Manager will lead commercial growth and brand development for Green SM in the U.S., driving both B2B partnerships and customer acquisition. This role plays a critical part in scaling operations, optimizing marketplace performance, and building a strong, trusted brand in a new market.
Key Responsibilities
1. Sales & Business Development (B2B)
- Drive B2B sales by acquiring and managing strategic partners and corporate clients
- Negotiate, close, and expand commercial partnerships to maximize revenue
- Manage client relationships, including contract performance, retention, and receivables
- Identify opportunities to enhance product offerings and increase contract value
- Lead execution of B2B go-to-market strategy in the U.S.
2. Marketplace & Operations Optimization
- Monitor and manage supply-demand balance across the marketplace
- Design and execute pricing and promotional programs to optimize market efficiency
- Leverage data analytics and on-ground insights to detect, prevent, and address fraud
- Collaborate with global and cross-functional teams to develop scalable anti-fraud solutions and marketplace improvements
3. Growth Marketing & CRM
- Drive user growth through strategic partnerships and acquisition campaigns
- Optimize customer and driver journey across digital platforms (app/web)
- Design and implement engagement programs (gamification, loyalty, retention campaigns)
- Manage CRM channels including push notifications, email marketing, and lifecycle campaigns
4. Brand Marketing & Communications
- Plan and execute integrated marketing campaigns, ensuring quality and timelines
- Manage social media presence and community engagement
- Monitor and handle potential PR or communication issues, ensuring proper escalation and response
- Plan and execute influencer (KOL/KOC) partnerships and media collaborations
Key Requirements
- Proven experience in Sales, Business Development, or Marketing, preferably in mobility, tech, or platform businesses
- Strong track record in B2B partnerships and revenue growth
- Experience managing marketplace dynamics (supply-demand, pricing, promotions) is a strong plus
- Data-driven mindset with ability to translate insights into actions
- Experience in digital marketing, CRM, or growth marketing
- Strong stakeholder management and cross-functional collaboration skills
- Ability to thrive in a fast-paced, high-growth, and ambiguous environment
- Willingness to be hands-on and build from 0-1 in a new market