New York City | Full-Time | Reports to the Chief Executive Officer
Position Summary:
ModernMD Urgent Care is seeking an experienced Head of Sales & Marketing to own commercial growth across our 11 locations in Brooklyn and Queens. Reporting directly to the Chief Executive Officer, this individual will lead both the marketing and sales functions (generating demand and converting it) to drive patient volume, grow our urgent care membership program, expand our occupational health services, and strengthen the ModernMD brand throughout the communities we serve.
This is a senior, hands‑on role leading a small team of two: one marketing team member and one business development representative, both of whom will look to this leader for direction and coaching. The Head of Sales & Marketing will set strategy across both functions, manage the budget, direct internal and external creative and media resources, and build the sales process and pipeline discipline the company needs as it grows.
We are looking for a strategic thinker who is equally capable of building the plan and ensuring it gets executed, who embraces new tools including AI, and who is eager to challenge how a healthcare brand markets and sells itself and find creative ways to make ModernMD stand out.
Key Responsibilities:
Strategy and Commercial Planning
- Develop and own the annual sales and marketing strategy and budget across all growth areas, including urgent care volume, AccessMD membership (urgent care membership program), and occupational health.
- Prioritize investment across both functions and allocate spend based on expected return.
- Establish positioning and messaging appropriate for a diverse, value‑conscious patient population that is predominantly Medicaid and Medicaid managed care.
- Look for creative, unconventional ways to differentiate ModernMD in a category where most brands market themselves the same way.
- Use AI tools actively to improve the quality and efficiency of our marketing and sales efforts, and bring a willingness to test and adopt new technology as it emerges.
Sales Leadership and Business Development
- Manage, coach, and develop ModernMD’s business development representative, providing the day‑to‑day guidance and structure a growing sales function needs.
- Build and own the sales process from lead generation through close, including pipeline management, CRM discipline, targets, and reporting.
- Drive demand generation and a qualified pipeline for occupational health services, including DOT physicals, drug screening, and employer‑sponsored programs.
- Align marketing and sales so that lead generation, follow‑up, and conversion operate as a single, coordinated motion.
Digital and Performance Marketing
- Manage patient acquisition across paid search, paid social, local SEO, and the company website working alongside ModernMD’s digital marketing vendor.
- Build and manage the brand’s organic social media presence as part of a broader channel mix.
- Oversee Google Business Profile listings and online reviews across all 11 locations.
- Track and report on the metrics that matter, including cost per acquisition, patient and member lifetime value, conversion, and retention.
- Manage performance media directly or through an outside agency, while retaining ownership of strategy and results.
Brand and Creative
- Own the ModernMD and AccessMD brands across signage, in‑clinic materials, advertising, and digital channels.
- Direct freelance and agency design resources to produce creative that is on brand and effective for a multilingual, multi‑neighborhood audience.
Membership Growth and Retention
- Drive enrollment and retention for the AccessMD membership program, with particular attention to capturing small business opportunities.
Team and Leadership
- Manage and develop the marketing and sales team, and coordinate external partners so the function delivers beyond its headcount.
- Provide regular sales and marketing performance reporting to executive leadership and ownership.
Required Qualifications:
- Minimum of 7 years of leading marketing and sales teams, including ownership of both strategy and measurable business results.
- Experience leading or managing a sales function, including coaching and developing salespeople and building sales process and pipeline discipline.
- Strong analytical skills and a track record of making decisions based on performance and pipeline data.
- Hands‑on experience in digital and performance marketing, including paid search, paid social, and local SEO.
- A creative, outside‑the‑box thinker who challenges conventional approaches and looks for new ways to differentiate the brand.
- Demonstrated enthusiasm for using AI tools, and a habit of adopting new technology to work faster and produce better results.
- Experience directing designers and creative resources to produce high‑quality work.
- Excellent written and verbal communication skills.
- Bachelor’s degree or equivalent professional experience.
Preferred Qualifications:
- Marketing or sales experience in healthcare, multi‑location or retail healthcare, urgent care, or subscription and membership services.
- Experience selling or marketing business‑to‑business services, ideally occupational health or employer‑facing programs.
- Familiarity with a Medicaid or Medicaid managed care patient population.
- Experience marketing to diverse, multilingual, local communities.
Compensation:
$130,000 to $160,000 per year, plus a performance‑based bonus tied to growth targets, commensurate with experience. ModernMD offers a competitive benefits package.
About ModernMD:
ModernMD operates 11 urgent care centers across Brooklyn and Queens, providing accessible, high‑quality care to the communities we serve. We see approximately 150,000 patient visits each year and offer a growing range of services, including our AccessMD membership program and occupational health services for local employers.
ModernMD is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
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