Social Media Manager

TITLE: Social Media Manager

DEPARTMENT: Social

REPORTS TO: Social Media Director

TRAVEL: 0-5%

FLSA STATUS: Exempt

SUPERVISORY RESPONSIBILITIES: No

LOCATION: Austin

Position Function
The Social Media Manager (SMM) is responsible for the day‑to‑day efforts in bringing the U.S. Air Force and Space Force Recruiting social media program to life in‑platform, with guidance and support. The SMM plays a key role in owning the social presence by creating social‑first content, publishing across social channels, and identifying opportunities to connect to the larger internet culture and potential U.S Air Force and Space Force recruits. To succeed in this role, you must have a passion for social media and the ability to leverage your deep understanding of the landscape into impactful storytelling social content.

You must be a team player, a clear communicator, with a high attention to detail and always on the lookout for improved and innovative creative solutions. The SMM will be part of the broader social media team within the Consumer Engagement Group.

Responsibilities

Assists strategists in the development and implementation of monthly content calendar

Owns content ideation, asset sourcing and high volume of copy development for military component

Owns the process of scheduling and publishing content to social channels

Collaborates closely with content creator team to concept and develop social‑first content for content calendars that ensures social voice and maintains brand guidelines

Manages the day‑to‑day brand activity on social channels and ensures all content is published without issue

Demonstrates understanding and experience developing fundamentals of social media strategies including audience, channel, content, brand guidelines and voice

Provides thought‑leadership, strategic guidance, proactive key learnings and industry best practices for social content creation and campaigns

Develop POVs on a range of social topics as needed

Monitor trends in social media channels to inform social content strategy and creation

Leverages social media listening tools (when applicable) to inform/inspire optimal social content and engagement strategies

Identify opportunities to proactively engage with relevant industry influencers, events and trending topics on social media

Leverages brand social performance data/reporting to drive continuous optimization

Minimum Qualifications

2–3 years of experience in ideating and creating content for social (can be a mix of full‑time roles and internships)

Fluent across a variety of social channels as an active and passionate participant

Strong storytelling and copywriting experience

Proficient in Google Workspace (Docs, Sheets, Slides) and Microsoft Office/SharePoint

Strong attention to detail and exceptional organizational skills are a must

Preferred Qualifications

Experience with Sprinklr/Khoros/Hootsuite or similar social management suite a plus

Video editing and graphic design skills are strongly preferred

Technical understanding and ability to pick up new tools quickly

Understanding of social listening and query building

Operates according to deadlines while executing multiple projects

Ability to change priorities and pivot to emerging urgent tasks

Proactive in managing expectations of supervisors

Routinely takes initiative to improve process/workflow/methodologies

This role requires regular in‑office presence with a minimum of three days per week, to engage and collaborate in in‑person team interactions and meetings as required.

GSD&M is an equal opportunities employer and will never favor or discriminate against anyone based on their age, gender, ethnicity, sexual orientation, disability, pregnancy or maternity, religion or belief, marriage or civil partnership, gender identity, expression, or realignment. If you require a medical or religious accommodation during the job application process, please reach out to keisha.townsend@gsdm.com for support.

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