Social Media Manager

Social Media Manager
We are seeking a creative and detail-oriented Social Media Manager to take ownership of 12 of Crumbl's social media platforms. This role is responsible for planning and executing engaging, on-brand content that supports overall marketing objectives. Working under the guidance of a senior manager, the Social Media Manager will develop and maintain a content calendar, ideate innovative, on-trend content concepts, and produce high-quality assets including videos, graphics, and written copy. The ideal candidate is both strategic and hands-oncapable of turning ideas into compelling posts while ensuring consistency, performance, and growth across assigned channels. Social media is a huge part of Crumbl's marketing and brand strategy, which makes this a high-impact role in driving brand awareness and affinity.

Responsibilities

Own and manage 12 assigned social media platforms end-to-end

Develop and maintain a robust content calendar with daily posts aligned with brand strategy

Collaborate with leadership to align content with broader marketing campaigns and goals

Brainstorm and pitch creative content concepts tailored to each platform

Create original, social-first content, which may include short-form lo-fi videos, lo-fi photos, graphics, and other visual assets, with support from our in-house creative team for higher production deliverables

Write engaging captions and post copy that reflect brand voice and tone

Schedule and publish daily content across platforms in a timely manner, which will include posting on weekends at least 1x per month

Monitor platform and cultural trends and adapt content strategies to stay relevant

Ensure consistency in messaging, branding, and visual identity

Optimize content based on performance data and platform best practices

Coordinate with across teams as needed to ensure accuracy and consistency of customer facing communications

Stay up to date on social media tools, trends, and emerging platforms

Support testing of new content formats, ideas, and growth strategies

Qualifications

24 years of experience managing social media accounts for a brand, agency, or creator. Experience in a food or consumer brand is a plus

Proven ability to develop and execute content strategies across platforms (e.g., Instagram feed, reels, stories, broadcast channels; TikTok, Facebook)

Strong content creation skills, including necessary video editing and graphic design and proficiency using necessary tools to create content (i.e. CapCut, Canva). Portfolio or work samples are a strong plus

Proficiency with social media tools (e.g., scheduling platforms, analytics dashboards)

Excellent copywriting skills with a clear understanding of brand voice and tone

Experience building and managing content calendars

Deep knowledge of current social media trends, formats, and best practices

Ability to analyze performance metrics and translate insights into actionable improvements

Strong organizational and time management skills with the ability to meet deadlines, and extreme attention to detail

Creative thinker with a proactive approach to ideation and problem-solving

Comfortable working both independently and collaboratively within a team

Comfortable in a fast-paced, quick changing environment is a must

Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Benefits & Perks

Medical, dental, and vision benefits

15 days PTO/year

10 paid holidays

Paid parental leave

Personal phone bill reimbursement

Gym reimbursement

Corporate DoorDash DashPass membership

Regular company and team activities

401k with competitive matching contribution plan

Excellent opportunities for career growth

Work in a hyper-growth company

Crumbl is an equal opportunity employer. Crumbl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.

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