Associate Marketing Manager, Own Brands and In-Store Marketing

Associate Marketing Manager, Own Brands and In-Store Marketing
Memphis, TN, United States

Job Description
The Associate Manager, Own Brands & In Store Marketing supports the development and execution of marketing initiatives for AutoZone’s Own Brands portfolio – most notably Duralast, a multi-billion-dollar brand – and leads day‑to‑day execution of in store, brand marketing.

This role supports the Senior Marketing Manager, Brand & Advertising, and cross functional teams including Merchandising, Store Operations, Creative, and Digital Experience to bring brand strategies to life at the shelf, in the store environment, and online. The Associate Manager is responsible for translating brand strategy into clear, consistent, and effective in store and online execution that drives customer confidence, conversion, and loyalty.

The ideal candidate is a highly organized, detail oriented marketer with strong project management skills, a solid understanding of brand fundamentals, and experience working across multiple stakeholders in a fast paced retail environment.

Responsibilities

Own Brands (Private Label) Marketing Support

Support marketing execution for AutoZone’s Own Brands portfolio, with a primary focus on Duralast and other key exclusive brands, such as STP, ShopPro, ProElite, SureBilt, TruGrade, TotalPro, and Econocraft

Assist the Senior Marketing Manager to help execute brand strategies that reinforce quality, reliability, and value at the point of sale

Assist in the development of creative briefs for Own Brand initiatives, including packaging support, in store signage, and supporting marketing assets

Collaborate with Merchandising and Product teams to ensure brand messaging aligns with product attributes, category strategies, and launch timelines

Help maintain consistency in brand voice and visual identity across in store, packaging, and supporting marketing materials

In-Store Marketing & Permanent Signage

Lead day‑to‑day execution under direction of Sr. Manager of permanent in store signage initiatives, ensuring alignment with brand standards and in store experience priorities

Partner with Creative, Store Operations, Visual Merchandising and external vendors to manage signage development, production, and rollout

Ensure in store signage is clear, customer focused, and effectively communicates key product benefits and brand promises

Support audits and reviews of in store signage to ensure accuracy, consistency, and quality across locations

Help identify opportunities to improve in store communication through signage updates, refinements, or optimization

Cross Functional & Agency Collaboration

Work closely with internal teams (Brand, Creative, Merchandising, Operations, Digital Experience) to coordinate timelines and deliverables

Support management of external agencies and production partners by tracking workflows, routing feedback, and ensuring on time delivery

Act as a reliable point of contact for executional questions related to Own Brands and in store signage initiatives

Project Management & Execution Excellence

Manage multiple projects simultaneously, ensuring milestones, deadlines, and approvals are met

Track project status, flag risks early, and elevate issues as needed to the Senior Marketing Manager

Maintain organized documentation for briefs, creative reviews, and final assets

Performance & Continuous Improvement

Support basic performance tracking related to Own Brand initiatives and in store marketing effectiveness

Participate in post launch reviews to capture learnings and identify opportunities for improvement

Continuously look for ways to improve processes, execution quality, and cross team collaboration

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field

5-7 years of experience in marketing, brand management, retail marketing, or a related discipline

Experience supporting private label brands, in store marketing, or retail signage is strongly preferred

Experience working in a multi stakeholder, cross functional environment

Retail, automotive aftermarket, or consumer goods experience is a plus

Ability to multi-task, stay organized, and manage timelines in a fast paced environment

Excellent communication and collaboration skills

Proficiency in Microsoft Office (Excel, PowerPoint)

Benefits at AutoZone
AutoZone offers thoughtful benefits programs with one on one benefits guidance designed to improve AutoZone's physical, mental and financial well being.

Competitive pay

Unrivaled company culture

Medical, dental and vision plans

Exclusive discounts and perks, including an AutoZone in store discount

401(k) with company match and Stock Purchase Plan

AutoZoner Living Well Program for free mental health support

Opportunities for career growth

Additional Benefits for Full-Time AutoZoners

Paid time off

Life, and short- and long term disability insurance options

Health Savings and Flexible Spending Accounts with wellness rewards

Minimum age requirements may apply. Eligibility and waiting period requirements may apply; benefits for AutoZoners in Puerto Rico, Hawaii, or the U.S. Virgin Islands may differ. Learn more about all that AutoZone has to offer at Careers.AutoZone.com.

Equal Opportunity Employer
We proudly support Veterans, Active-duty Service Members, Reservists, National Guard and Military Families. Your experience is highly valued, and we encourage you to apply to join our team.

AutoZone, and its subsidiary, ALLDATA are equal opportunity employers. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected categories.

#J-18808-Ljbffr