Marketing & Communications Coordinator

Position Summary
The Marketing and Communication Coordinator plays a key role in advancing the University’s brand and strategic messaging across digital and traditional platforms. This position is responsible for supporting the execution of the HLGU marketing strategy that supports student recruitment, alumni and friends’ engagement, and institutional visibility. The ideal candidate will possess strong skills in social media management, website management, videography, graphic design, and photography. Employees must possess a vibrant, personal Christian faith including a clear testimony of Christian conversion and be actively involved in an evangelical, preferably Southern Baptist, church.

Duties and Responsibilities
General Marketing & Communications

Assist with the execution of university-wide marketing and communication plans.

Coordinate campaigns that align with institutional goals and target audiences.

Monitor and analyze campaign performance metrics to optimize future efforts.

Monitor and manage the HLGU website; work with departments and our website specialist to make updates and improvements to ensure branding and message.

Digital & Social Media Management

Manage the university’s social media accounts (Instagram, Facebook, Twitter, LinkedIn, YouTube, etc.).

Create engaging content tailored to each platform, including graphics, videos, and written posts.

Track engagement and trends to inform content strategy.

Content Creation

Capture high-quality photos and videos for use in marketing materials, social media, and the university website.

Edit and produce short-form and long-form video content for promotional and informational purposes.

Maintain a digital asset library of multimedia content.

Create graphics for marketing materials, social media, and the university website.

Brand Stewardship

Ensure consistency in messaging and visual identity across all communications.

Collaborate with departments and faculty to support their marketing needs while maintaining brand standards.

Event Support

Provide marketing support for university events, including marketing plans, promotional materials, live coverage, and post-event recaps.

Document events through photography and videography.

Departmental Relationships
The position requires a working relationship with all departments on campus, working closely with the Executive Cabinet to communicate to both internal and external audiences.

Knowledge, Skills, and Abilities

Excellent leadership skills.

Ability to effectively plan and meet multiple deadlines and high-pressure timetables.

Good initiative and ability to work without close supervision.

Excellent organizational and prioritization skills.

High relational skills in working with university personnel and outside vendors.

Creativity and excellent communication skills.

Team player with commitment to the organization’s good.

Values consistent with the mission and purpose of Hannibal-LaGrange University.

Acceptance of the standards of employment as outlined in the employment application, yearly contract, and employee handbook.

Education, Experience, and Training

Bachelor’s degree in Marketing, Communications, Media Studies, or a related field; 2+ years of experience in marketing, communications, or digital media.

Proficiency in social media platforms and scheduling tools (e.g., Hootsuite, Buffer).

Strong photography and videography skills, including editing software (e.g., Adobe Premiere Pro, Final Cut Pro, Lightroom).

Excellent written and verbal communication skills.

Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Familiarity with higher education marketing (plus).

Experience with content management systems (e.g., WordPress).

Graphic design skills using tools like Canva or Adobe Creative Suite.

Knowledge of SEO and digital advertising strategies.

Aptitude for using a team approach to accomplish goals and objectives in an environment of divergent views.

Ability to express a mature Christian testimony and support the merits of Christian education.

Preference for Hannibal-LaGrange University graduates.

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