Brand Manager, DTC & Hospitality

Overview Wonderful Wines, the premium wine division of The Wonderful Company, unites three iconic wineries — JUSTIN Vineyards & Winery, Lewis Cellars, and Landmark Vineyards — under one umbrella. Our mission is to craft extraordinary wines and unforgettable experiences.
Under the direction of the Sr. Director of Marketing, the Brand Manager, DTC & Hospitality plays a key role in developing and refining the consumer marketing strategy for the DTC channels across JUSTIN Vineyards & Winery, Landmark Vineyards, and Lewis Cellars. This role partners cross-functionally with ecommerce, wine club, hospitality, agency, PR, and brand teams to support marketing planning, content creation, and packaging development.
This position can be based in our Los Angeles or Paso Robles offices. The role follows a hybrid schedule (in-office Monday-Wednesday, with the option to work remotely Thursday-Friday) and requires up to 25% travel to our tasting room properties in Paso Robles, Sonoma, and Napa, as well as the Los Angeles corporate office.

Responsibilities Partner with ecommerce, wine club, and hospitality teams to develop annual DTC brand plans, translating goals into channel strategies, priorities, and campaigns that drive sales and growth
Collaborate with Hospitality to concept on-property events and experiences, leading development of supporting marketing, messaging, and
creative assets
Lead planning and execution of the annual content calendar across email, social, web, and wine club; direct photoshoots and create content as needed
Oversee brand content across digital and on-property channels (social, email, web, paid media, SEO, blog), ensuring consistent storytelling and brand voice
Manage content calendars, production timelines, and internal/external creative partners to deliver high-quality campaigns
Review and provide input on DTC agency briefs (email, social, search, direct mail, blog) to ensure consistency across all consumer touchpoints
Partner with social teams to define platform strategy and develop creative, including video; support hands-on content creation as needed
Manage influencer and creator programs, including sourcing, briefing, content development, and amplification
Partner with DTC and product teams on new product launches, supporting rollout strategy and developing marketing briefs
Manage third-party review platforms (Yelp, Google, TripAdvisor), including content, paid media, and optimization
Lead creation of on-site collateral across tasting room properties, ensuring materials are on-brand and enhance the guest experience
Partner with DTC operations on packaging and merchandise development, ensuring brand consistency

Qualifications The ideal candidate is a strategic, consumer-obsessed marketer with a strong foundation in DTC, brand management, or digital marketing—ideally within wine or beverage alcohol. You excel at translating brand strategy into channel-specific plans and thrive in highly collaborative, cross-functional environments. You’re both creative and analytical, equally comfortable developing content, guiding agency partners, reviewing creative, and using data to optimize campaigns.
Highly organized and self-driven, you manage multiple projects with urgency and precision, bringing strong communication skills, attention to detail, and a problem-solving mindset. You understand the dynamics of ecommerce, wine clubs, hospitality marketing, and social media, and you ensure brand consistency across every consumer touchpoint—from digital content to on-property merchandise and packaging.
What You’ll Bring
5+ years of experience in DTC, brand management, or consumer marketing; wine or beverage alcohol experience preferred
3+ years of experience working with direct-to-consumer channel preferred
Strategic thinking, ability to lead annual planning to implementation and ongoing optimization
Excellent communication skills and cross-functional project management
Solid understanding of digital advertising, social media marketing and consumer promotions
Strong analytical skills/attention to detail required
Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment without much direction or supervision
Exceptional sense of urgency, with strong aptitude for learning and problem-solving
Demonstrated ability to lead creative strategy and content development across digital, experiential, and on-property touchpoints
Demonstrated ability to manage and develop team members, including remote or distributed teams preferred
Advanced Excel and MS PowerPoint skills required
BA in marketing or related field required

Growth Path This role shapes how consumers experience our brands across ecommerce, wine club, and hospitality channels, driving growth through integrated marketing, compelling content, and cross-functional partnership.

Your Team This role will manage a team of two Associate Manager, DTC & Hospitality Marketing.

Working Conditions Hybrid schedule (3 days in office, 2 days WFH) with travel to wineries as needed (up to 25%) and to in-market events and sales meetings (up to 10%).

Pay Range $130,000 - $140,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information Thriving Wellness Community: Access to medical coverage, comprehensive vision and dental plans, and a 401k with match eligibility, including 24/7 online physician consultations, virtual mental health resources, life coaching, employee groups, cash rewards for healthy habits and fitness reimbursements, and on-demand fitness videos
Career Advancement Opportunities: Clear paths for career progression and internal mobility across our brands
Focused Learning and Development: Resources like leadership training, webinars, and eLearning courses
Empowering Mentorship Program: Company-wide mentorship program
Continuous Improvement Training: Training to drive positive change in the workplace
Building a Healthy Society: Company initiatives and CSR efforts; 2025 listed among PEOPLE’s 100 Companies That Care and Fortune’s 100 Best Companies to Work For
Giving Back to the Community: Wonderful Giving and Wonderful Neighbor programs

Located in Paso Robles, JUSTIN Vineyards & Winery was founded in 1981 and is known for crafting world-class wines using Bordeaux grape varieties. JUSTIN offers a Tasting Room, a restaurant, and other hospitality options. For more information, visit www.justinwine.com.

The Wonderful Company is an Equal Opportunity Employer providing opportunities for advancement. We are committed to a diverse workforce. All qualified applicants will receive consideration without regard to race, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories. EEO is the law - click here for more information.

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