Brand Manager

Made Better isn’t just a claim; it’s our Dare promise.

Dare has been a proudly Canadian, family-owned company since 1889. Throughout our long history, we’ve created some of the most loved Breton crackers, La Panzanella Artisanal Crackers, Lesley Stowe Raincoast Crisps, and Mary’s Gone Crackers — enjoyed by consumers across North America. For over 130 years we had been located in the Kitchener area since the family’s original store opened in 1892. Our Head Office is located in Cambridge Ontario Canada and we’ve expanded our roots far beyond the Canadian boarders to include manufacturing facilities in North Carolina, South Carolina, Washington and Nevada.

At Dare our dedicated team works passionately to uphold our tradition of excellence, innovation and quality in every aspect of our operations. Our state-of-the-art facilities utilize advanced technology to ensure consistency and quality while meeting the evolving needs of our consumers and customers.

The Opportunity
At Dare Foods, a leading CPG company based in Canada, a marketing career presents a distinctive opportunity for you to shape strategies and assume the role of a general manager for your brands. As the Brand Manager, you will lead the development of brand strategy, marketing programs, and consumer-centric innovation. You will collaborate with external agencies and internal partners to create and execute effective plans to drive business growth and profit. This role requires strategic thinking, leadership, and a strong CPG marketing skillset. This is a unique and exciting opportunity for an experienced marketer who wants to create winning brand plans, bring them to life, and deliver strong results.

This position is located at the company’s head office in Cambridge, Ontario but Dare offers a hybrid working model where time can be split between in-office and at-home work

As a family-owned company, Dare values respect, integrity, teamwork, diversity, and continuous improvement with a culture that is collaborative, results-oriented, and nimble

Key Responsibilities

Setting brand strategy grounded in fact-based consumer insights, including target, positioning, and objectives

Assessing and diagnosing brand performance drivers, identifying insights, and developing effective growth strategies

Marketing execution

Leading agencies and internal stakeholders to create and execute integrated marketing support including consumer promotions, digital media campaigns, partnership programs, new or refreshed package designs and other marketing programs and materials

Business management

Identifying opportunities for portfolio growth and optimization, and mitigating risks, including developing the annual business plan and growth projections and presenting to senior leadership for alignment

Managing the P&L to deliver against growth and profit targets

Working with the R&D and Innovation teams to create a robust innovation pipeline driven by consumer trends

Leading cross-functional teams to bring product and packaging innovations and renovations to market

Who are we looking for?

5 years of CPG Brand Management experience in the Canadian market with a successful track record of delivering on targets

Bachelor’s Degree in a related area

Experience managing a brand P&L, leading cross-functional teams, working with Marketing/Advertising agencies, and leveraging data and research to identify insights and develop winning strategies

Proven proficiency in Microsoft Office and Nielsen data. Exposure to COGNOS and Vena an asset

A winning attitude including being results-driven, collaborative and curious with the ability to work in a fast-paced environment

What we offer at Dare Foods

Competitive salary and bonus program

Hybrid work environment

Flex benefits to customize your coverage

Defined Contribution pension plan with company-matched contributions

A supportive and highly collaborative culture committed to training and development

An organization that is committed to environmental and social governance

Wellness benefits

Financial support for continuing education

Summer hours

Total Rewards Package
Our Total Rewards package reflects the investment we make in our employees to help them and their families achieve their well-being goals. Total Rewards at Dare Foods includes a competitive base salary, comprehensive health and wellness benefits and retirement programs. In addition, we offer paid time off, career development opportunities as well as reward and recognition programs.

At Dare Foods Limited , we are dedicated to creating an inclusive, accessible, equal-opportunity environment that welcomes all individuals from all backgrounds because we know it will make our company a better place to work. Requests for accommodation due to a disability (visible or invisible, temporary or permanent) can be made at any stage of application and employment.

We want to thank all candidates in advance for their interest; only those candidates selected for an interview will be contacted. Due to the volume of applications we receive, we cannot confirm the receipt of individual applications or resumes.

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