Retail Marketing Manager

Manager, Retail Marketing Operations (RMO)
At Lithia & Driveway (NYSE: LAD), we’re redefining automotive retail through our Auto Done Easy approach — creating seamless, customer-first experiences across every stage of vehicle ownership. Marketing is a key driver of that transformation, and we’re looking for a strategic leader to help accelerate performance across our retail network.

We’re hiring a Manager, Retail Marketing Operations (RMO) to serve as a trusted business partner to dealership leaders across South Florida, Tennessee, and Georgia. This is a highly visible role where you’ll influence strategy, drive measurable results, and support up to 25 stores through data-driven marketing initiatives.

If you thrive in fast-paced environments, enjoy translating analytics into action, and know how to balance strategy with execution, this role is for you!

Location: South Florida, Tennessee & Georgia (must reside within region)

What You’ll Do

Drive marketing strategies that improve sales, aftersales, profitability, and customer loyalty across multiple stores

Build retention-focused programs and campaigns that enhance the customer experience

Analyze scorecards, trends, and performance metrics to develop actionable business insights

Partner directly with Store Leaders, OEMs, vendors, and internal teams to influence marketing strategy

Oversee campaign execution and content initiatives that drive engagement and results

Continuously optimize performance using analytics, testing, and market insights

Champion alignment with company initiatives while serving as a key marketing resource for stakeholders

What You’ll Bring

Experience in automotive marketing, dealership operations, or multi-location retail marketing

Strong understanding of performance marketing, customer lifecycle management, and retention strategies

Ability to leverage data and reporting tools (Google Analytics, CRM platforms, dashboards, etc.) to influence outcomesConfidence partnering with leadership and presenting strategic recommendations

Strong communication, organization, and relationship-building skills

Ability to travel throughout the region up to 45%

Compensation
The full salary range for this position is $80,000–$125,000 annually plus bonus potential. Anticipated starting pay is $80,000–$110,000, depending on experience, skills, and internal equity.

We offer a comprehensive benefits package designed to support you and your family, including:

Competitive pay

Medical, Dental and Vision Plans

Paid Holidays & PTO

Short and Long-Term Disability

Paid Life Insurance

401(k) Retirement Plan

Employee Stock Purchase Plan

Lithia Learning Center

Vehicle Purchase Discounts

Wellness Programs

High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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