Requirements
- 10+ years in marketing, with at least 3 years in a team or functional leadership role
- Genuine affinity for Marvel Comics and pop culture
- Proven track record growing a subscription app, with ownership of the full acquisition‑to‑retention funnel and measurable results
- Experience building and managing influencer and creator programs: identifying the right voices, directing their content, and measuring impact
- Demonstrated ability to open new channels and forge partnerships from the ground up
- Strong creative instincts and the ability to direct creative work, provide actionable feedback, and consistently raise the bar on output
- High resilience and bias for action — this is a fast‑moving environment with a high standard of execution
- (Desirable) Experience operating under a major IP licensor's brand guidelines while maintaining a distinct product identity
- (Desirable) Active presence in Marvel, graphic novel, or comics fan communities
- (Desirable) Background in media, entertainment, or gaming
What the job involves
- WEBTOON is becoming the home for Marvel and Disney comics — a new subscription app where fans read, collect, and stay connected to the stories and characters they love. We're building the definitive destination for Marvel/Disney IP, and we're looking for a Head of Marketing to own how we grow it in the US market
- This role reports directly to the Head of U.S. New Initiatives, and leads the full marketing function: strategy, execution, team, and budget
- You’ll work closely with Product, Ops, and Business Strategy — and directly with Disney/Marvel stakeholders
- The core of the job is subscriber growth and retention
- Beyond that, it's about making sure WEBTOON earns its place as the go‑to home for Marvel fans — not just through paid spend, but through the communities, creators, and cultural moments that matter to this audience
- Acquisition & Retention:
- Own subscriber growth across paid media, influencer‑driven campaigns, SEO/ASO, and new channel development
- Build and manage performance marketing with a clear focus on CAC, ROAS, and conversion efficiency
- Own creative direction across all marketing output — briefs, campaign concepts, and asset reviews — whether produced in‑house, by agencies, or by external creators
- Own the email lifecycle: onboarding, engagement, and win‑back flows
- Community & Social:
- Identify and activate the creators, influencers, and community leaders who carry genuine credibility with the Marvel/comics audience — across TikTok, YouTube, podcasts, Reddit, Discord, Facebook groups, and beyond
- Brief creators, shape content angles, and ensure output aligns with brand direction while preserving the authenticity that makes each voice effective
- Own the platform’s official social channels: voice, content strategy, and publishing cadence
- Establish a framework for always‑on community engagement, not solely campaign‑driven activation
- Brand & Partnerships:
- Lead co‑marketing activations with Disney/Marvel — including film and series releases, gaming properties, and other high‑profile IP moments
- Manage the Disney/Marvel brand relationship on a day‑to‑day basis: approvals, compliance with brand guidelines, and long‑term partnership health
- Drive fan engagement through conventions (NYCC, SDCC, and regional events) and coordinated on‑ground activations
- Develop affiliate and co‑marketing relationships with complementary subscription businesses and entertainment brands