Field Marketing Manager, Americas

World-leading AI-powered regtech firm is searching for an exceptional Field Marketing Manager – Americas to join their rapidly expanding and successful team in NYC (hybrid). Their advanced financial crime platform is utilised by blue chip financial institutions globally.

The Field Marketing Manager is responsible for developing and executing account-level marketing strategies that drive engagement, accelerate pipeline and support revenue growth across targeted accounts within the Americas region. This role partners closely with sales and revenue teams to align marketing efforts with commercial objectives, ensuring coordinated, high-impact account engagement across the full customer lifecycle.

We’re looking for a hands‑on strategic individual, driven individual that knows digital marketing inside out, is tech savvy, passionate about thought leadership and who is driven by the fact that they will be a true peer to sales.

Responsibilities

Partner with sales to build and deliver marketing plans for key accounts

Contribute to regional digital strategy including demand generation channels, in close coordination with central marketing functions

Define persona-based engagement strategies and sequencing

Ensure effective coverage of buying committees within target accounts

Align marketing activities to key commercial priorities and milestones

Campaign Execution (Multi‑Channel)

Full ownership and accountability of campaigns across digital, events and executive programs

Launch campaigns at the right time to support pipeline and revenue goals

Coordinate content usage and messaging across channels

Execute campaigns on schedule to the correct audience to support pipeline generation and revenue targets

Opportunity and Deal Acceleration

Support active opportunities with tailored messaging and campaigns

Provide and tailor content such as case studies and customer proof points

Reinforce competitive positioning within strategic deals

Partner with sales to increase engagement from key stakeholders

Operate as the embedded marketing lead within commercial pods, partnering daily with AEs and SDRs to drive coordinated account engagement

Post‑Sale and Expansion

Run campaigns to support onboarding and product adoption

Identify and support cross‑sell and upsell initiatives within existing accounts

Support whitespace analysis and coverage strategies

Deliver campaigns to support renewals

Engagement Monitoring and Optimisation

Track and report on account-level engagement performance

Monitor stakeholders’ engagement with the content and stakeholder coverage

Use data to improve targeting, messaging and campaign performance

Report impact and insights to key internal stakeholders

Champion AI‑powered marketing workflows including Clay for data enrichment and prospecting, and generative AI tools for content and personalisation at scale

Qualifications

5+ years proven experience in Account-Based Marketing (ABM) or B2B marketing

Excellent digital marketing skills and proficiency working with martech tools such as Salesforce, Demandbase, Marketo, On24

Strong collaboration with sales and cross‑functional teams

Data‑driven mindset with experience in performance tracking and optimization

Ability to turn business goals into practical marketing plans

Excellent written and spoken communication

Market‑leading salary and bonus scheme

Comprehensive Medical, Dental, and Vision coverage provided through Cigna

Access to Cobra Coverage

Employee Assistance Programme

401k retirement savings plan

Life, Accident, and Disability Cover

Participation in a Savings and Transformation Scheme

Opportunity to earn an annual company bonus based on performance

Generous 20 days of leave annually + 3 company closure days for designated holidays

Opportunity to work on a cutting‑edge Fintech product, utilizing the latest tools and technologies

Complimentary lunches provided in the office

WFH set‑up allowance to support a comfortable and efficient remote working environment

We can only accept applications from candidates who are eligible to work in the US. No visa support is on offer.

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