Job Summary
Exos is seeking a dynamic and strategic Director of Sports Media, PR & Social to lead all media and storytelling efforts across our Sport business. This role will generate qualified leads for the Sport business by elevating the visibility, authority, reputation, and influence of Exos within the sports performance industry. Tactics include integrated earned media, athlete storytelling, social media, strategic partnerships, and press for relevant business activities and achievements. As the marketing leader for Exos Sport, the individual will develop and execute strategies that amplify our work across elite sports, sport education, Exos Performance Centers, and the Exos Tactical business, positioning Exos as a global leader and authority in human performance.
Responsibilities
Sports Media Strategy
Develop and execute an integrated marketing and media strategy that supports Exos Sport business objectives, product launches, thought leadership, and revenue growth. Serve as the strategic marketing lead across elite sports, education, performance centers, and tactical business lines. Identify opportunities to elevate Exos’ profile through earned media, executive visibility, athlete stories, and industry thought leadership. Build annual media plans aligned to key business priorities, partnerships, milestone
ew product moments, and organizational initiatives. Act as a trusted advisor to business leaders on media strategy, messaging, media opportunities, and reputation management.
Public Relations & Earned Media
Lead all sports‑related public relations efforts, including proactive media outreach, story development, media pitching, and press management. Develop and maintain relationships with key sports, business, health, fitness, and performance media outlets. Manage external PR agency partners and oversee performance against agreed‑upon objectives and KPIs. Identify and secure media opportunities that elevate Exos experts, coaches, athletes, and executives. Oversee media monitoring, reporting, and measurement of earned media impact. Develop communications strategies and response plans for sensitive issues, crisis communications, and reputation management scenarios.
Social Media & Content Leadership
Lead social media strategy for Exos Sports, ensuring content supports business objectives, audience growth, engagement, and brand positioning. Collaborate with creative, video, and marketing teams to develop compelling athlete, coach, partner, and performance‑focused content. Oversee social media content planning, publishing, community engagement, and performance measurement. Ensure consistent brand voice, storytelling, and content quality across all sports‑related social channels. Identify emerging platforms, content formats, and cultural trends that create opportunities for audience growth and engagement.
Athlete, Partner & Industry Storytelling
Develop integrated storytelling strategies around athlete success stories, preparation, performance breakthroughs, partnerships, and educational programs. Lead communications planning for key partnerships including professional sports organizations, leagues, brands, and industry collaborators. Collaborate with business leaders to uncover and amplify stories that showcase Exos’ expertise, innovation, and impact. Build relationships with athletes, agents, partners, influencers, and industry stakeholders to strengthen brand advocacy and visibility.
NFL Combine & Marquee Events
Own annual communications, media, and social media strategy for the Exos NFL Combine program that promote and elevate our voice in the industry. Develop year‑over‑year campaign strategies, KPIs, and measurement frameworks for Combine‑related marketing and communications efforts. Manage media requests, athlete interview coordination, press coverage, content creation, and social media execution surrounding Combine activities. Lead communications planning and execution for key industry events, conferences, educational programs, and performance showcases.
Analytics & Performance
Establish communications, media, and social media KPIs aligned to business objectives. Track and report performance across earned media, social media, audience growth, engagement, share of voice, sentiment, and campaign effectiveness. Utilize data and insights to continuously optimize communications strategies and storytelling approaches. Provide regular reporting and strategic recommendations to marketing and business leadership.
Qualifications
Required- Bachelor’s degree in marketing, journalism, public relations, or related field.
- 8+ years of experience leading sports media, public relations, social media, and/or integrated marketing programs.
- Highly connected within the sports media and performance industry ecosystem.
- Proven track record developing and executing successful media strategies within sports, fitness, health, performance, or lifestyle industries.
- Experience managing PR agencies, external partners, and cross‑functional stakeholder groups.
- Exceptional writing, storytelling, media relations, and communication skills.
- Experience managing social media strategy, content development, and performance reporting.
- Strong project management and organizational skills with the ability to manage multiple high‑profile initiatives simultaneously.
- Experience working with professional athletes, teams, leagues, agents, or sports performance organizations.
- Deep understanding of the sports media ecosystem and evolving digital content landscape.
- Experience supporting executive thought leadership and personal brand development.
- Familiarity with media monitoring, social listening, and analytics platforms.
- Passion for human performance, sports science, coaching, fitness, and athlete development.
Ideal Candidate
A strategic storyteller who translates business priorities into compelling narratives. Developer of executive communications strategies who rolls up their sleeves to execute. Collaborative, proactive, and comfortable operating in a fast‑paced environment. Passionate about sports, human performance, and helping others achieve their potential. Driven by results and energized by promoting the most influential brand in human performance.
Compensation & Benefits
Per pay transparency requirements, the compensation for this position ranges from $115,000 to $135,000 per year. Pay is dependent on site location, specialty, certifications, work experience, and other business needs. Exos offers a comprehensive benefits package for all full‑time employees, including health insurance, life and disability benefits, a 401(k) plan, and paid time off. Part‑time benefits are also available subject to eligibility requirements.
Equal Opportunity & Disability Accommodations
Exos is proud to be an equal opportunity employer. We are committed to creating an inclusive and welcoming workplace for all. We invite applicants from a wide variety of identities, ideas, perspectives, and experiences and encourage people from underrepresented backgrounds to apply. Exos offers reasonable accommodations to job applicants with disabilities. EEO is the Law Supplement
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