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Marketing Manager

B12 · New York, NY, USA · Remote ·

Job type:
Full Time

Description Identify and optimize new marketing channels to drive leads within target CAC. Build and scale channels from zero to meaningful reach beyond paid ads. Use AI tools to improve workflows, speed experiments, and scale campaigns. Develop strong written content for ads, emails, landing pages, and campaigns. Build a library of creative concepts for buyer persona messaging. Improve mid‑funnel conversions with messaging and tactics to boost engagement.
Requirements Strong startup experience in a fast‑moving, resourceful environment.
Heavy user of AI tools and ability to apply them to grow, automate, and scale marketing.
Experience scaling a marketing channel from zero to significant reach beyond paid.
Love brainstorming new concepts, ad creatives, campaign ideas, and messaging.
Experience acquiring small businesses and prosumer customers.
Ability to assess campaign impact and estimate the effort needed to generate results.
Benefits Fully remote company with flexible work hours.
Inclusive, diverse culture and team collaboration.
Opportunity to shape growth at an AI‑forward startup.

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