Director, Trade Marketing (Global GTM & Channel Strategy)

Director, Trade Marketing (Global GTM & Channel Strategy)New York Metropolitan - HybridLaunched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil's beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME1 00's 2024 Most Influential Companies, Fast Company's 2024 World's Most Innovative Companies, and WWD Beauty Inc's Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.What You'll DoThe Director, Trade Marketing is a strategic leader within the Global GTM & Channel Strategy team, owning both commercial readiness (go-to-market execution) and market governance (channel strategy, pricing, and distributor oversight) across all markets. This role translates brand and product strategy into disciplined, commercially impactful launch plans and channel frameworks globally.Own and define the global go-to-market (GTM) strategy across all product launches, franchise moments, and key commercial activationsSet the global channel strategy across Sephora, DTC, Amazon, Travel Retail, Owned Retail, and distributor marketsOwn both commercial readiness (GTM execution) and market governance (channel, pricing, and distributor strategy) across all marketsLead decision-making on channel conflict, assortment strategy, and pricing architecture, ensuring global consistency and commercial rigorEstablish global retailer frameworks for key partners, aligning assortment, storytelling, and launch timing across regionsOwn commercial storytelling and claims architecture to support strong global and regional sell-inLead distributor market governance, ensuring alignment to brand standards, pricing integrity, and commercial prioritiesDrive post-launch performance reviews and embed learnings into future GTM strategyWhat You'll Be Working OnBuilding and evolving the global GTM framework and launch prioritization modelLeading cross-functional alignment across Product, Marketing, Supply Chain, Retail, and regional teamsDefining channel differentiation strategies and exclusivity frameworksDeveloping global sell-in narratives and commercial storytelling for key launchesEstablishing governance models for pricing, promotions, and distributor marketsDriving continuous improvement through post-launch analytics and performance insightsMust Haves10+ years of experience in trade marketing, GTM, commercial strategy, or related roles within beauty, FMCG, or retailProven leadership experience managing teams and influencing senior stakeholdersDeep understanding of global retail channels (Sephora, DTC, Amazon, Travel Retail)Strong strategic thinking with the ability to translate vision into commercial impactExperience operating in a global, matrixed organizationBachelor's degree required; MBA preferredSalary Range$150,000 - $190,000 USDWhy Sol de Janeiro?Competitive salary and bonus program for full-time team membersFlexible hybrid work environment with opportunities for collaboration and growthInclusive culture that values diverse perspectives and celebrates individualityThe chance to be part of a fast-growing, award-winning global beauty brandThe information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at careers@soldejaneiro.com.