Marketing Manager

Ideal Builders is a growing commercial construction firm working to build best-in-class projects in the greater Madison area while building partnerships and relationships throughout our community.

We are seeking a Marketing Manager to help execute Ideal Builders’ marketing and growth strategies to build strong client, community, and industry relationships to achieve the organization’s goals.

You will have the opportunity to grow, contribute ideas, and raise the bar while having fun!

Essential job duties
Ensure effective RFP and proposal management to win project work:

Manage, develop and assist the proposal process from kick-off to interview, including creating proposals, presentations, securing materials, and being a part of Ideal Builders’ team in their roles to win work for the company

Coordinate interview preparation and assist Ideal Builders’ team members to successfully secure projects through the interview process

Stay current on presentation methods, trends, and technology

Ensure the development and execution of proposals meet Ideal Builders’ quality standards

Continuously update essential proposal components to ensure alignment with Ideal Builders’ evolving brand

Research and secure opportunities for Ideal Builders’ team members to share their expertise with target audiences

Create and maintain results-focused branding and marketing efforts that support customer growth and retention

Maintain and manage web-related presence, such as website, social media

Create and maintain advertisements and printed collateral such as brochures, etc

Develop, implement, and maintain marketing plans for all branding, design, and marketing campaigns to increase revenue in key markets

Maintain existing annual marketing budget

Ensure marketing strategies, branding, and marketing materials (digital and physical assets) accurately align and reflect the company’s values

Monitor and manage the brand of Ideal Builders as needed to maintain premium builder status, which accurately reflects Ideal Builders’ professional capabilities

Coordinate and direct the scope of work with specialized consultants such as marketing consultants, freelancers, photographers, and media relations to ensure the highest quality of results are being delivered

Manage and maintain Ideal Builders’ brand image in all social spaces

Work with project teams and clients to plan and implement community events which celebrate key milestones of construction projects including groundbreaking, topping out and ribbon-cutting ceremonies, signage etc

Plan and help execute Ideal Builders’ staff attendance at community events, charity events, and trade events including targeted networking assignments

Conduct client, brand, and market research in support of business development activities that increase revenue in key markets for new marketing verticals

Research and secure opportunities for Ideal Builders’ teams to participate and present to potential clients at industry events and conferences

Maintain favorable working relationships with the media and social communities

Serve as the primary point of contact with the media and ensure that all company promotional activities receive maximum exposure and consistent messaging

Contribute to the company’s growth efforts to secure work by

Direct prospecting activities, including but not limited to developing and distributing prospecting reports, tracking prospects, and following up on prospecting activities

Direct client and competitive alerts are established and active

Review alerts to ensure quality data is collected; make recommendations for change when necessary

Assist with Ideal Builders’ CRM system

Participate in direct contact with clients and prospects

Use applicable AI resources and future AI initiatives

Physical requirements and work environment

Physical Requirements: Primarily sedentary work

Physical Activity: Primary working position—sitting, with occasional standing, walking, stooping, crouching, and kneeling; frequent reaching, carrying, lifting, pushing, pulling, grasping, typing, talking-speaking clearly, hearing-conversation, and seeing-near

Work/Environmental: Moderate noise level consistent with an office environment

Personal/Physiological: Interaction with people, working around people, planning of activities, making judgments in emergency situations, frequent changes in duties and volume of work, intra-organizational communication

Required education and experience

Bachelor’s Degree in Business Administration, Marketing, Public Relations, Communications, or related field, or equivalent experience required

Progressive marketing experience is required

Previous experience developing and implementing brand and marketing plans is required

Previous experience in CRM management is preferred

Previous experience with public relations is preferred

Previous experience in business development strategy and execution is preferred

Previous experience working for a general contractor is preferred

Previous experience in RFP management is preferred

Knowledge, skills, and abilities

Knowledge of, and ability to apply, marketing principles is required

Knowledge of design and branding is required

Knowledge of conversion and analytic tools is required

Extensive experience with various Marketing software and outsourced resources is required

Exceptional strategic planning skills and ability to create implementation plans is required

Demonstrated change management skills are required

Strong attention to detail is required

Business acumen is required

Ability to anticipate the needs of the business is required

Demonstrated enthusiasm for the culture that Ideal Builders has created

Excellent communication skills, including listening, writing, and speaking is required

Outstanding interpersonal relationship building and coaching skills are required

Ability to practice a high level of confidentiality is required

Advanced Microsoft Office skills required

Must have the ability to work within a team, fostering teamwork and trust

Possess excellent time management and organizational skills

Must be capable of handling multiple assignments concurrently

Benefits

Competitive Compensation

Health Insurance

Life and Disability Insurance

Dental Insurance

Paid Time Off

401k

Profit Sharing

Incentivized Employee Referral Program

Company-paid Uber Account

Company-sponsored Team Outings and Events

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