Strategic Visibility & Sales Manager

Role
This position drives Embodied Marketing's premium client acquisition by securing strategic podcast and stage placements for the CEO, booking high-quality guests for the CEO's own podcast, converting inbound interest from our existing audience into qualified sales conversations and offer enrollments, and managing high-touch experiences for top prospects and clients including in-person studio meetings and physical gifting/package campaigns. This role owns the full visibility and inbound conversion ecosystem for the brand.

Responsibilities
CEO Podcast Tour & Speaking (Outbound Visibility)

Research and identify 20+ qualified podcasts and stages per month with audiences of $500K-$10M business owners, course creators, agency owners, and ecommerce founders

Write and send 15-25 customized pitches per week with angles tailored to each show's audience and host

Manage the full booking pipeline from initial pitch to confirmed recording date including scheduling, prep materials, and host coordination

Maintain the master placement tracker with pitch sent, response, booking status, recording date, air date, and downstream conversion data

Identify and apply to relevant speaking opportunities including industry conferences, masterminds, and live events

Prepare CEO talking points, audience research, and host backgrounder before every recording

Set up custom landing pages and tracking for each podcast appearance to measure attribution

Track downstream attribution from each placement (leads generated, applications, sales) and report on ROI by show

Build and maintain relationships with podcast hosts, producers, and event organizers for repeat placements and referrals

CEO Podcast Guest Booking (Inbound Audience Growth)

Source and book 2-3 high-quality guests per month for the CEO's podcast

Target a mix of peer-level operators (60%), subject matter experts (30%), and aspirational figures (10%) based on ICP audience match

Leverage outbound podcast relationships to negotiate podcast swaps where the CEO appears on the guest's show in return

Coordinate guest scheduling, recording logistics, prep materials, and post-recording promotion

Manage in-person guest experiences when guests fly to Austin to record at the studio including travel coordination and hospitality

Identify guests who may be candidates for VIP Day clients, referral partners, or strategic relationships beyond the podcast

Coordinate cross-promotion with each guest's audience to maximize episode reach

Maintain a 90-day rolling guest pipeline so the podcast is never scrambling for content

Inbound Sales & DM Conversion

Monitor and respond to all inbound DMs across Instagram and other social channels within 4 business hours

Qualify inbound leads quickly into one of three buckets: Elite/VIP candidate, Scale/Activate fit, or not-fit

Route Elite/VIP candidates to the CEO or sales process with full context and pre-qualification notes

Convert qualified Scale and Activate prospects directly via DM and email follow-up using approved sales scripts

Manage email follow-up sequences for inbound leads who don't convert immediately

Capture every inbound conversation in the CRM with source, qualification notes, and next steps

Track and report on inbound DM volume, conversion rates, and revenue attribution by source

High-Touch Client Experience & Physical Gifting

Coordinate physical packages and gifting campaigns for high-profile prospects, Elite/VIP clients, and key relationships

Source, design, and assemble branded gifting kits with the CEO's input on contents and presentation

Manage shipping logistics, tracking, and follow-up for all packages sent

Coordinate in-person meetings at the Austin office including high-profile prospect visits, VIP Day clients, podcast guests, and key referral partners

Prepare the office and meeting agenda for visitors including travel coordination, dining recommendations, and personalized touches

Maintain a relationship management calendar for follow-up gifts, anniversaries, and milestone moments with top clients

Track ROI on gifting campaigns including downstream conversion to sales, referrals, or testimonials

Pipeline & Reporting

Maintain a real-time pipeline view of all qualified Elite/VIP conversations in flight

Provide weekly reports to the CEO on placements booked, placements aired, leads generated, applications received, and revenue attributed

Identify which podcast placements and which inbound channels produce the highest-quality leads and concentrate effort accordingly

Coordinate with the marketing team to amplify each podcast placement across email, social, and content channels

Results

CEO is consistently placed on 2-3 high-quality strategic podcasts and stages per month within 90 days of starting

Inbound DMs from social media and webinar funnels are responded to within 4 business hours, every time

Qualified Elite/VIP candidates are pre-qualified and routed to the CEO with full context, never raw or cold

Inbound Scale and Activate sales are closed directly via DM/email at a 15%+ conversion rate from qualified prospects

Physical gifting campaigns are executed flawlessly with branded, high-quality presentation that reflects the Embodied Marketing brand

In-person Austin office visits feel premium, personalized, and intentional from arrival to departure

Pipeline data is current and trustworthy at all times - CEO can pull a real-time view any moment

Each podcast placement is tracked end-to-end so we know which shows actually produce buyers

New Elite/VIP signings from podcast placements compound to 2-3 per month by month 4

Minimal CEO involvement in pitch writing, scheduling, gifting logistics, or routine pipeline management

Requirements

3+ years experience in PR, podcast booking, sales, or business development for service-based businesses or personal brands

Demonstrated track record of successful podcast placements with show audiences of 10K+ listeners, ideally placing executives or founders

2+ years of inbound sales experience with proven DM/email conversion in a high-ticket service or coaching environment

Exceptional written communication - must be able to write pitches, sales DMs, and follow-ups that sound authentic and persuasive

Strong working knowledge of the agency, course creator, coaching, or marketing services industry

Comfortable with high-ticket sales conversations ($5K-$15K offers) and able to qualify leads quickly without the CEO's involvement

Experience coordinating physical gifting, branded experiences, or high-touch hospitality is a strong plus

Proficient with CRM tools, Asana, Google Drive, and Slack

Self-directed and proactive - does not require management on routine tasks and brings solutions to problems, not just questions

Highly organized with the ability to manage 50+ active conversations and pitch threads simultaneously without dropping anything

Detail-oriented and reliable - placement tracking, pipeline data, gifting logistics, and follow-up cadence are never sloppy or behind

Comfortable representing the CEO's voice and brand authentically in pitches and inbound conversations

Thrives in fast-paced environments and treats inbound leads with urgency

Located in Austin, TX

Role KPIs
Strategic Placements Booked
Minimum 3 confirmed podcast/stage placements booked per month by month 3

Podcast Guests Booked
Minimum 2-3 quality guests booked per month with a 90-day forward calendar maintained

Podcast Swap Rate
30%+ of CEO podcast placements result in a reciprocal guest booking on Embodied podcast

Inbound DM Response Time
100% of inbound DMs responded to within 4 business hours

Qualified Lead Routing
100% of Elite/VIP candidates pre-qualified and routed to CEO with full context within 24 hours

Inbound Sales Conversion
15%+ conversion rate from qualified inbound DM prospects to Scale/Activate sale

Pipeline Accuracy
CRM and placement tracker updated within 24 hours of any change

Gifting Campaign Execution
100% of physical packages shipped within 5 business days of approval and tracked through delivery

New Elite/VIP from Placements
2-3 new Elite/VIP signings attributable to podcast/stage placements per month by month 4

Salary

Full Time; Starting at $65,000-$70,000/year base + performance bonus on Elite/VIP signings attributed to placements and inbound conversions

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