Industry Marketing Lead

To drive awareness and adoption of AI-powered solutions, the full-time remote Industry Marketing Lead for Accounting Firms will develop and execute marketing strategies, create integrated campaigns, and position Meridian as a transformative platform for modern accounting practices.
Key responsibilities

Own and execute the marketing strategy for the accounting firm segment, focusing on industry dynamics and technology adoption trends
Create integrated marketing campaigns targeting decision-makers in accounting firms to generate awareness and customer engagement
Develop compelling content and narratives that position Meridian as a leader in AI-enabled accounting solutions

Required qualifications

7-12+ years of experience in B2B marketing, industry marketing, or related fields specifically for accounting firms
Experience with accounting technology, fintech, or AI solutions
Strong understanding of accounting firm operations and practices
Exceptional project management and stakeholder management skills
Proven track record of executing successful go-to-market strategies that drive measurable revenue impact