CARE Product Manager

Role Overview
Reporting to the SVP, Consumer Director (Ecosystem), the CARE Product Manager owns the full CARE subscription business – enrollment, retention, gunsmith service protocol, tier architecture, and member communication. CARE is the trust layer of the Staccato Ecosystem: the program that transforms a one-time gun purchase into a lifetime relationship between an owner and their firearm.

Key Responsibilities

Launch the CARE Enrollment Sequence – Day One:

Design the founding member onboarding experience to be exceptional, creating founding advocates who recruit the next wave.

Architect the Tier Model as a Progression System:

Design the tier structure as an achievement system reflecting deeper commitment to the Staccato community.

Design the Gunsmith Service Protocol:

Create the service communication standard, turnaround time commitments, and CARE Gunsmith Video program.

Build Retention Economics:

Own CARE churn rate, net revenue retention, and tier upgrade rate; design retention interventions based on engagement signals.

Own the CARE Pricing Recommendation to the Board:

Develop and present the pricing recommendation within 60 days of start.

Partner with the CET Team on Enrollment Activation:

Work to convert core business support interactions into CARE enrollment conversations.

Market Analysis and Opportunity Sizing:

Analyze the competitive landscape and customer data to identify untapped commercial opportunities, quantifying opportunity size and business case for prioritization.

Go‑to‑Market Planning:

Own the go‑to‑market plan for every new product, program, or initiative, including launch sequencing, channel strategy, pricing architecture, promotional calendar, and 90‑day post‑launch review.

Channel Strategy and Execution:

Define and manage channel mix with revenue targets and conversion metrics; own the channel P&L and identify high‑leverage acquisition and retention opportunities.

Dealer and Internal Team Product Training:

Build and maintain product training materials for dealer network and internal teams, ensuring ability to articulate value proposition and close enrollment confidently.

Qualifications

Experience:

7+ years in subscription, membership, or premium service program management; consumer or prosumer subscription experience preferred.

Retention Economics:

Deep understanding of churn modeling, cohort analysis, net revenue retention, and retention intervention design; built a retention model from scratch.

Data Literacy:

Comfortable with subscription analytics (MRR, LTV, churn rate, cohort curves), building models in spreadsheets and translating them into playbooks.

Cross‑Functional Program Management:

Managed subscription programs across operations, technology, marketing, and finance without direct authority.

Communication and Stakeholder Management:

Presented subscription economics to executive leadership and board-level audiences; translated complex models into clear narratives.

Brand Alignment:

Passion for Staccato’s values; firearms ownership or familiarity preferred; personal understanding of the owner‑firearm relationship.

Market Analysis and Project Brief Writing:

Conducted market and competitive analysis, sized opportunities, and presented structured project briefs for prioritization and investment approval.

Go‑to‑Market Strategy:

Built and executed comprehensive launch and GTM plans for consumer products or programs.

Channel Strategy:

Understanding of multi‑channel commerce, ability to build channel mix strategies and manage channel conflict.

Training and Enablement:

Created product training curricula for sales or customer‑facing staff, measured training effectiveness via conversion metrics.

Education:

Bachelor's degree in Business, Marketing, or related field; MBA or advanced degree preferred but not required.

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