Sales Manager - Field Sales Division

Sales Manager – Field Sales Division

Role Overview
The Sales Manager is responsible for building, developing, and leading a high‑performing field sales team that consistently generates qualified appointments and revenue opportunities.

This role owns hiring, training, daily execution, and performance accountability for the team. Success is measured by consistent lead generation, rep development, and predictable pipeline output.

The Sales Manager directly manages 6–8 Field Representatives and is responsible for turning entry‑level talent into disciplined, productive performers.

Key Responsibilities
1. Team Building & Staffing

Recruit, interview, and hire 6–8 field representatives

Maintain full team capacity at all times

Build a consistent candidate pipeline for growth and backfill

Set clear expectations on activity, standards, and performance from day one

2. Training & Development

Deliver structured onboarding using Fortitude’s sales system

Train and reinforce:

Door approach and communication

Script execution

Objection handling

Appointment‑setting standards

Conduct ongoing field coaching and ride‑alongs

Develop reps into consistent, reliable producers

3. Performance Management & Accountability

Run daily huddles to set expectations and track performance

Enforce activity and production standards:

Doors knocked

Conversations

Appointments set

Appointment quality

Address underperformance immediately with clear corrective action

Maintain consistent weekly output across the team

4. Field Execution & Standards

Maintain active presence in the field

Observe and coach real interactions in real time

Ensure reps consistently represent Fortitude with professionalism and energy

Enforce execution standards at the door

5. Pipeline Ownership

Deliver consistent, high‑quality appointments to the sales team

Ensure lead quality meets company standards (no low‑intent appointments)

Align with sales team to improve conversion and feedback loops

Own weekly team production results

6. Culture & Retention

Build and maintain a competitive, performance‑driven environment

Reinforce Fortitude’s core values daily:

Develop Leaders

Deliver an Unmatched Customer Experience

Impact Communities

Retain top performers and actively manage low performers

Develop clear advancement paths into sales roles

Success Metrics (Non‑Negotiable)

Fully staffed team (6–8 reps consistently)

Consistent appointment volume per rep

High-quality appointments that convert into revenue

Strong retention of top performers

Stable, predictable weekly production

What We’re Looking For
Core Traits

High accountability and standards‑driven

Strong field leadership presence

Competitive and performance‑oriented

Ability to develop inexperienced talent into producers

Disciplined operator who executes consistently

Experience

Experience in door‑to‑door or direct sales

Experience leading or developing a sales team (preferred)

Proven ability to drive results through a team

Compensation & Structure

Base salary + performance commission overrides

Bonuses tied to:

Team production

Appointment volume

Revenue generated

Company Vehicle, 401K with Company Match, Technology Package

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