Senior Media Buyer & Planner

Senior Media Buyer / Media Planner

GLI is seeking an experienced Senior Media Buyer / Media Planner to support a national federal healthcare communications program focused on Veteran outreach, public health awareness, and suicide prevention initiatives.
The selected candidate will lead the planning, placement, optimization, and performance reporting of integrated paid media campaigns across digital and traditional advertising channels. This role requires expertise in audience targeting, media strategy, campaign analytics, and performance optimization to effectively reach Veteran and military populations nationwide.
Key Responsibilities
Develop and execute integrated paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast channels.
Plan, negotiate, purchase, place, and optimize advertising campaigns to maximize audience reach, engagement, and return on investment.
Develop audience segmentation and targeting strategies utilizing demographic, behavioral, geographic, and market data.
Monitor campaign performance and continuously optimize media placements based on performance metrics and analytics.
Analyze and report campaign results, including impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall campaign effectiveness.
Prepare executive-level reports and presentations for federal stakeholders.
Collaborate with communications, creative, analytics, and program management teams to ensure successful campaign delivery.