Director of Athlete Activation Analytics

Leading a team of analytics professionals, the full-time remote Director of Athlete Activation Analytics will manage enterprise strategies to deliver impactful insights and analytics that drive customer acquisition, engagement, and loyalty across various channels.
Key responsibilities

Define and operationalize metrics for customer activation and lifecycle management, identifying friction points and providing data-driven recommendations
Collaborate with CRM and loyalty teams to measure and optimize campaigns, evaluate loyalty programs, and develop insights on customer lifetime value
Lead the development of customer segmentation frameworks and propensity models to drive targeted activation strategies and improve engagement

Required qualifications

10+ years of experience in analytics or data science, with at least 5+ years in a leadership role
Bachelor's Degree in a relevant field such as Statistics, Computer Science, or Business Analytics
Strong experience with CRM systems, loyalty programs, and first-party identity data
Proven track record in measuring and optimizing customer activation and retention strategies
Advanced proficiency in SQL and experience with analytics tools such as Python/R and BI platforms