B2B Marketing Manager

B2B Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a B2B Marketing Manager based in the United States. This role sits at the center of a fast-growing healthcare technology business, focused on accelerating B2B demand and strengthening commercial partnerships across the healthcare ecosystem. You will translate sales priorities into high-impact marketing strategies that drive pipeline growth, improve conversion, and elevate brand positioning. Working closely with Sales, Product, and Digital Marketing teams, you will shape messaging, campaigns, and go-to-market programs that resonate with key decision-makers. The role combines strategic thinking with hands-on execution across multi-channel demand generation, account-based marketing, and sales enablement. It is a highly collaborative environment where marketing is directly tied to revenue outcomes and commercial success. You will also play a key role in refining value propositions and ensuring consistent messaging across all B2B touchpoints.
Accountabilities:
This role is responsible for building and executing integrated B2B marketing strategies that directly support sales performance and revenue growth. You will translate commercial priorities into structured marketing plans and lead initiatives that strengthen positioning and demand generation impact.
Develop and execute quarterly and annual B2B marketing strategies aligned with sales objectives and pipeline priorities
Design and implement multi-channel demand generation programs including digital campaigns, webinars, events, and account-based marketing initiatives
Partner closely with Sales to align messaging, target accounts, and pipeline acceleration strategies
Lead the development of positioning, messaging frameworks, and value propositions tailored to B2B healthcare audiences
Create and maintain sales enablement assets such as presentations, case studies, pitch materials, and product collateral
Collaborate with digital marketing teams to optimize lead generation, nurturing, and conversion performance
Define KPIs, track campaign effectiveness, and report on pipeline contribution, ROI, and overall marketing impact
Continuously optimize programs using data-driven insights and market feedback
Requirements:

The ideal candidate brings strong experience in B2B marketing within complex or regulated industries, with a proven ability to support sales organizations through strategic marketing programs. You are both strategic and execution-focused, with strong storytelling and analytical capabilities.
Bachelor's degree in Marketing, Business, or related field
5+ years of experience in B2B marketing, ideally within healthcare, medical devices, or regulated industries
Proven success in driving pipeline and revenue impact through integrated marketing programs
Strong experience in messaging development, positioning, and go-to-market strategy
Demonstrated ability to collaborate effectively with sales and cross-functional teams
Experience with demand generation, ABM, and multi-channel campaign execution
Strong analytical mindset with ability to track KPIs and optimize performance based on data
Excellent communication, storytelling, and stakeholder management skills
Commercial awareness and understanding of sales cycles and customer decision journeys
Benefits:

Competitive base salary aligned with experience and market benchmarks
Eligibility for annual performance-based bonus program
Comprehensive health, dental, and vision insurance coverage
401(k) retirement plan with company contribution and matching
Generous paid time off including vacation, sick leave, and paid holidays
Paid volunteer time to support community engagement
Wellbeing programs supporting physical and mental health
Collaborative and mission-driven work environment focused on innovation and impact