Social Media Manager + Strategist

Requirements

You’ll be equal parts strategist and operator: comfortable setting direction and also jumping into real-time moments, writing posts, engaging with audiences, and guiding content creation

You should be deeply plugged into internet culture, have sharp creative instincts, excellent judgment, good taste, and a clear understanding of how to build and grow a modern social presence

You’ll thrive in this role if you are calm under pressure, are sharp and witty with language, are a hard worker, run towards fires not away from them, and energized by engaging directly with people at scale

6+ years of experience managing social media communities for a brand, organization, media company or your own profile

Proven experience owning and growing social media accounts

Strong strategic thinking paired with a hands‑on, execution‑oriented mindset

Exceptional writing and editing skills, with sharp instincts for tone and audience. Copywriting experience is a plus

Digital native personality. Deep understanding of social platforms, trends, formats, and internet culture

Experience building accounts and executing content tied to measurable growth outcomes

Strong judgment in fast‑moving, high‑visibility or high‑pressure situations

Ability to manage multiple priorities and collaborate cross‑functionally

Excellent organization, attention to detail, and project management skills

Strong storytelling instincts

Experience engaging with large, diverse audiences in fast‑moving or high‑visibility environments

Experience working with creators, influencers, or media is a plus

Desire and ability to travel for work (approximately 20%)

(Desirable) You’re a self‑starter and collaborate well cross‑functionally

(Desirable) You like to work in fast‑paced environments, are great at multitasking, and can go with the flow

(Desirable) You have excellent attention to detail

(Desirable) You are equal parts creative and strategic

(Desirable) You are intellectually curious and a team player

(Desirable) You are passionate and excited about Zipline’s mission, impact and products

(Desirable) You’re comfortable as an "entrepreneur," look for ways to continuously improve and take ownership

We value diversity at Zipline and welcome applications from those who are traditionally underrepresented in tech. If you like the sound of this position but are not sure if you are the perfect fit, please apply!

What the job involves

Zipline’s communications team shapes and shares the company’s story and impact

We develop and implement strategies and tactics to educate our target audiences about Zipline, tell stories that raise awareness about what we’re doing and the impact that we’re having, increase acceptance of and excitement for our system, and cultivate ambassadors

We are passionate storytellers and make complex topics simple and understandable

Zipline is in the middle of massively expanding in the U.S. and will be delivering food, medicine, retail items and more directly to people’s homes in many states over the next few years

We are seeking a Social Media Manager + Strategist to own and evolve our social media presence end-to-end – from strategy and content planning to publishing, community engagement and performance

You’ll serve on the front line of our brand online to build our community and our following

This is a highly cross‑functional and high‑impact role

You’ll define how Zipline shows up across social platforms, build and execute a cohesive strategy, and drive day‑to‑day execution

You’ll shape not just what we say, but how we show up—growing awareness, engagement, and advocacy at scale, building trust and brand love, and helping foster an informed, enthusiastic, and supportive community for Zipline

Your work will play a critical role in building and defending Zipline’s reputation, growing our audience, and cultivating a passionate community around our mission

By doing that, you’ll help millions of people save time and get access to faster, more convenient and more affordable delivery that’s better for the environment

Own Zipline’s social media strategy across platforms including Instagram, TikTok, X, YouTube, and emerging channels

Define goals, KPIs, and growth targets; build and execute against a clear roadmap

Identify opportunities to expand reach, relevance, and engagement through content and platform‑native approaches

Shape and evolve Zipline’s voice and presence across platforms

Stay ahead of trends, platform changes, and cultural moments

Lead development and management of the cross‑channel content calendar

Partner with internal teams (Communications, Film, Marketing, Operations, Field Marketing) to translate priorities into compelling social content

Concept and guide creation of social‑first content, working with internal creators and external partners

Write, edit, and publish high‑quality, platform‑native posts

Support launches, announcements, and key moments with integrated social plans

Own day‑to‑day community management across Zipline’s global channels, ensuring timely, thoughtful, and brand‑aligned engagement

Engage with audiences in real time by responding to comments, DMs, mentions, and trends with speed, accuracy, and strong judgment

Act as the voice of Zipline online, maintaining a consistent, human, and brand‑aligned tone across platforms

Monitor social conversations, sentiment, and emerging issues; flag risks and opportunities early

Surface insights and analytics from the community and provide reporting to inform content, messaging, FAQs, and broader comms strategy

Turn real‑time moments into opportunities for engagement and brand building

Track performance across platforms; analyze engagement, growth, and sentiment

Translate insights into actionable recommendations to continuously improve content and strategy

Provide reporting and insights to inform broader communications and marketing efforts

Partner closely with Communications, Marketing, Creative, and Operations teams

Align social efforts with broader campaigns, media moments, and company priorities

Monitor earned media content, select clips and share them on social accordingly

Manage timelines, workflows, and stakeholders to ensure consistent execution

Support launches and key moments with elevated community engagement and moderation

Lead the development and management of our cross channel posting schedule, including working cross functionally and holding other teams/team members accountable for deadlines

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