REGIONAL SALES MANAGER (West)

Job Overview
As part of the National Sales team, the Regional Sales Manager is responsible for the effective performance of Ariston Group’s brand and growth activities within a geographical or major customer‑related area (the Region). The West Coast Regional Sales Manager will drive sales share growth and product penetration within the designated region by understanding and partnering with the Agency Representatives and Ariston/NTI Technical Services, Marketing, Product Management, and Customer Care to support and grow business with contractors/installers, wholesale distributor customers, specifiers, and builders.

This position secures the sales plan by increasing company revenue through regular meetings, annual visits, and leveraging market influencers and partnership knowledge to coordinate sales efforts at all levels. It also manages regional programming and works with sales leadership to ensure programming aligns with the brand presence, growth strategies, and profitability goals. The role reports directly to the National Sales Director for the respective business line.

Responsibilities

Build relationships with contractor customers, specifiers, distributors, and internal teams (Ariston/NTI technical support, marketing, finance, and operations).

Recruit, develop, and retain industry‑leading talent; build and manage a customer‑focused, goal‑oriented field sales team composed of manufacturer representatives. Evaluate team members and recommend course correction when territory sales results are not achieved.

Demonstrate effective communication in various settings: one‑on‑one, small and large groups, or among diverse styles and position levels.

Leverage in‑depth knowledge of company offerings to identify profitable business opportunities and sell the value proposition in the market, resulting in sustainable growth.

Develop and manage strategic partnerships to grow business.

Work with the National Sales Director to develop and implement business‑development strategy, focusing on short‑, mid‑, and long‑term growth in new and existing markets.

Conduct market analysis, identify emerging trends, opportunities, and potential threats; use insights to inform business decisions and strategy development.

Coordinate related activities with internal stakeholders, customers, and prospects throughout the sales lifecycle, from prospecting to implementation.

Promote company image and act as a brand ambassador in the market. Keep customers apprised of new products and services.

Organize and prioritize numerous tasks and complete them under time constraints.

Maintain professional demeanor, be an effective negotiator, stay cool under pressure, multi‑task, adopt a can‑do attitude, and assume ownership for driving results.

Foster understanding of and adherence to sales processes and policies.

Be intellectually curious with the goal of making the business grow.

Be seen and heard in the market.

Technical Expertise

5+ years or more of outside sales or business development experience with industry knowledge of boilers, hydronics, or HVAC related channel.

5+ years experience and proven track record managing regional distribution accounts while building contractor partnerships down‑channel.

Ability to develop and maintain excellent relationships across all levels internally and externally; excellent written and verbal communication skills.

Demonstrated ability to successfully handle multiple projects with minimum supervision involving travel to various prospects.

Ability to organize and conduct successful sales trips, in coordination with key stakeholders (sales, product development, marketing, etc.).

Experienced in writing and developing proposals, quotes, and sales reports using MS Office (Word, Excel, Access, PowerPoint) and CRM.

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