Channel Specialist (North Carolina-based, Relocation Support Provided)

Channel Specialist (North Carolina-based, Relocation Support Provided)
Role
As the Channel Specialist, you will own the creative packaging and concept strategy that determines whether a video gets clicked and watched to the end. This is a high-leverage creative strategy role sitting at the intersection of data, AI-driven ideation, and YouTube intuition. You'll shape how ideas are developed, how titles and thumbnails are crafted, and how concepts translate from spark to scalable format. You'll be the channel's primary authority on what makes content win on YouTube and you'll build the systems and frameworks that make that repeatable.

This role is for someone who obsesses over performance, not just creativity. You think in formats, not just videos. You move fast, pressure-test everything, and use data to sharpen instincts rather than replace them. If you can turn a promising idea into a breakout format, and then systematize it so it happens again, we want to hear from you.

What You'll Do

Own title and thumbnail strategy end-to-end, continuously evolving packaging to maximize CTR and drive top-quartile click-through performance.

Lead concept development from insight to scalable format, translating competitive research, retention data, and audience behavior into high-performing video ideas.

Apply advanced AI-driven ideation workflows to generate, refine, and pressure-test concepts. Never blue-sky without prompting first.

Analyze retention curves, CTR, and performance data to drive creative iteration loops and inform ongoing direction.

Conduct deep competitive analysis to identify whitespace and emerging opportunities in the space.

Influence the Creative Director and Channel Manager on concept viability, creative optimization, and production feasibility.

Serve as the creative authority on set, ensuring execution fidelity to concept and packaging intent throughout production.

Build and maintain prompt libraries, creative frameworks, and repeatable systems that raise the hit rate across the channel.

Mentor peers and actively contribute to raising the overall creative bar across the team.

What You'll Bring

4–7+ years of experience in YouTube content strategy, packaging, or production, with a proven track record of consistently delivering high-performing titles and thumbnails at scale.

Deep understanding of YouTube algorithms, retention mechanics, and audience behavior. You can diagnose why a video underperforms and prescribe the fix.

Advanced proficiency in AI-driven ideation and prompt engineering workflows; you know how to use these tools to accelerate and pressure-test creative, not just generate it.

Demonstrated ability to translate data insights into actionable creative direction and measurable outcomes.

Strong systems thinker and you build frameworks, not just videos, and you codify what works so it can be scaled.

A clear, specific communication style and your creative direction moves teams forward.

Experience working directly with virality or channel growth functions.

Experience building and sharing scalable creative systems across teams or channels.

Why Work On the MrBeast Team
We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the creative and operational execution on a channel whose moments will be seen across every screen.

Benefits

Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance

Company contributions to employee Health Savings Accounts (HSA)

401k Plan with Safe Harbor company-matching

Flexible vacation policy and paid company holidays

Company-provided technology package

Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

Equal Employment Opportunity
As set forth in MrBeast’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Veteran Self‑Identification
As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

"Disabled veteran": a veteran of the U.S. military entitled to compensation under laws administered by the Secretary of Veterans Affairs, or a person who was discharged or released from active duty because of a service‑connected disability.

"Recently separated veteran": a veteran within the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military.

"Active duty wartime or campaign badge veteran": a veteran who served on active duty during a war or a campaign for which a campaign badge has been authorized.

"Armed forces service medal veteran": a veteran who, while serving on active duty, participated in a U.S. military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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