To shape engagement strategies for university partners, the full-time Associate Director of Brand Strategy will manage brand and messaging strategy, lifecycle communications, content strategy, and student experience design in a remote capacity.
Key responsibilities
Contribute to strategic practice areas, supporting the development and maintenance of frameworks while executing against shared strategies
Engage with university partners to provide strategic insights, support program launches, and facilitate discovery sessions
Lead the design of cross-channel lifecycle communications and oversee journey mapping processes to enhance the student recruitment experience
Required qualifications
3+ years of experience in marketing strategy, brand strategy, content strategy, or engagement communications, preferably in higher education
Demonstrated ability to work across multiple practice areas with strategic depth in at least one
Working understanding of cross-channel lifecycle communications and the student recruitment journey
Experience in partner-facing strategy sessions or workshops
Strong analytical skills with the ability to connect performance data to strategic decisions
Associate Director of Brand Strategy
Virtual Vocations Inc · New York, NY, USA · Remote ·
- Job type:
- Full Time