Marketing Insights Strategist

Marketing Data Specialist AAA Club Alliance is hiring a Marketing Data Specialist to help shape how we target, reach, and engage our customers across channels. You will work from one of our locations: Wilmington, DE; Worthington, OH; or Cincinnati, OH, and follow a hybrid schedule with on‑site collaboration Tuesday through Thursday.
Responsibilities Develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in Direct Mail, Email, Telemarketing, Text, and Web channels.
Design and build processes to execute and automate campaign strategies.
Create data mining architectures, models, and protocols; develop statistical reporting and data analysis methodologies to identify trends in large data sets.
Perform statistical analysis and modeling to generate lists of customers for targeted direct marketing campaigns.
Automate existing marketing campaigns by converting SQL queries into Google BigQuery and Adobe Campaign.
Identify data gaps and new data sources to improve marketing effectiveness and maximize the intended marketing audience.
Work with SQL/Adobe Developers and Administrators to integrate and test new data sources.
Use data transfer tools to encrypt, compress, and secure data files shared with or received from third‑party providers.
Update and enhance business procedures and campaign management processes to support efficient campaign management and marketing.
Perform other duties as assigned.
Qualifications Bachelor’s Degree in Computational & Data Science, Economics, Statistics, or Mathematics; or an equivalent degree in another field with additional experience.
2+ years of experience working with relational data.
2+ years of direct marketing experience.
2+ years of experience using SAS Guide 4.1, 4.3 and 5.1, and/or Adobe Campaign.
3+ years of programming experience in SQL and/or Google BigQuery.
Adobe or SQL MCTS Certifications preferred.
Comprehensive knowledge of Microsoft Office Suite.
Ability to work independently in a fast‑paced environment with competing priorities.
Excellent oral and written communication skills and ability to interpret end‑user needs.
Journey tool experience preferred.
Insurance policy + quote data experience preferred.
Car service data experience preferred.
Benefits Starting base compensation of $65,059 to $94,783 (base pay range is a guideline; final salary will be based on experience and location).
Comprehensive health benefits package.
Up to three weeks of paid time off accrued during the first year.
Annual bonus plan.
401(K) plan with company match up to 7%.
Professional development opportunities and tuition reimbursement.
Paid time off to volunteer & company‑sponsored volunteer events throughout the year.
Free AAA Premier Membership.
Health & Wellness Program.
Health Concierge Service.
Health & Life Insurance.
Short‑Term and Long‑Term Disability coverage.
Paid parental leave, additional PTO in the first year, and company holidays.
Equal Opportunity Employer ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences.
Job Category: Marketing
Work from home or remote positions: primary residence must reside within the footprint that AAA Club Alliance Inc. operates.

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