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VP, Go-To-Market - Corporate Solutions

Dynamic Yield · New York, NY, USA ·

Job type:
Full Time

VP, Go-To-Market - Corporate SolutionsCorporate Solutions Overview Join us in unlocking infinite opportunity in Mastercard's Corporate Solutions organization! In Corporate Solutions, we empower our customer's businesses to succeed through innovative, trusted payment solutions that deliver a seamless digital-first experience around the world. We are disrupting the industry by developing world-class travel and B2B solutions for our corporate clients around the globe. As a key player in our organization, you will play a critical role in revolutionizing the global financial ecosystem. You will have the opportunity to make data-driven decisions, build first-in-class corporate solutions, and partner with industry-leaders to build cloud-native products and solutions for our clients.Roles and ResponsibilitiesThe GTM Readiness team for Corporate Solutions is the connective tissue between global product and regional execution, ensuring business development teams have what they need to translate product strategy to revenue generation. This position leads a centralized Pre Sales GTM team and operates through strong influence across Product, Marketing, Sales, and Region leadership.Engagement Strategy and Narrative Partner with Corporate Solutions leadership to evolve and operationalize the business narrative, ensuring it drives strategic alignment and execution across the organization Lead Corporate Solutions' external narrative oversight in partnership with Investor Relations, including earnings preparation and other investor-facing moments (e.g., ICM), ensuring themes are strategically present and grounded in the most important proof points Oversee sales funnel activities and wins review to identify where case studies, client stories, and proof points should be developed to support external engagement and internal education Develop strategy and execution plans to launch and accelerate product adoption, delivering a seamless "One Mastercard" experience for clientsSales Readiness Ensure frontline sales readiness, including ownership of solution sales training curriculum and product certification programs Coordinate end-to-end go-to-market execution across the product suite, from launch planning through field enablement Lead creation of high-impact sales assets geared to target personas (pitch decks, case studies, demos, and GTM / solution sales playbooks) that translate product capabilities into compelling commercial storytelling Evaluate the effectiveness of enablement efforts through product adoption, sales engagement, and performance indicators and use success metrics to continuously refine narrative Drive narrative alignment and content hygiene across the sales repository (e.g., Seismic), ensuring consistency, quality, and ease of use for sellers Host and scale sales effectiveness moments (e.g., sales kick-offs, enablement programs), tracking training completion and pass rates and continuously improving materials based on field feedback and adoption data Establish and run GTM governance forums and routines (launch readiness, deal governance, adoption reviews) to surface issues early and drive course correctionIntegrated Go to Market Partner with Marketing to drive client engagement and demand generation, aligning business strategy to campaign execution and ensuring coherence across thought leadership, campaigns, and sales motions Collaborate with Marketing on client event strategy, integrated campaigns, and always-on demand generation efforts Oversee prioritization and alignment of marketing investment to ensure tight linkage to strategic priorities and sales motionsSuccess Measures Sales Readiness & Certification Effectiveness: Training completion and certification pass rates across target seller populations Narrative Adoption & Proof?Points: Consistent use of approved Corporate Solutions narrative across internal and external moments; number of net?new or refreshed client stories and proof points developed per quarter Asset Adoption & Content Hygiene: Usage of priority GTM assets (unique users, repeat usage); reduction in outdated, duplicative, or unused content over time Executive Engagement: Effectiveness of events, Meetings/engagement with heads of GTB/ influencersRequirements Experience working within a corporate transaction banking environment (e.g., global transaction banking, treasury services, or commercial banking divisions), with direct exposure to B2B payments and client solutions A minimum of 8+ years of experience in B2B payments at a major financial institution Lead and drive cross-functional strategic initiatives from idea to execution- defining scope, timelines, deliverables, and ensuring follow-through Experience in managing projects across a cross-functional organization, including product, engineering and sales resources Experience in partnering with Marketing and Communications to define strategy, lead generation efforts, and build comprehensive product narratives Experience partnering with global business development, legal and operations organizations on go to market strategy and execution Experience developing and executing comprehensive training programs for global account management and business development organizations Skilled in navigating ambiguous situations, finding the leverage and scaling solutions Excellent written and verbal communication skills No task is to big too or too small mindset Self-starter that works autonomously and takes initiative. The perfect person for this role independently identifies organizational / process gaps and takes it upon themselves to create a solution Strong business judgement, influencing skills, leadership and integrity High EQ and collaborative team player who can drive consensus and build trusted relationships with business stakeholdersNice To Have Experience operating in a global financial institution, covering teams in the Americas, Europe, EEMEA and Asia Pacific 2-3 years experience running a go to market team at a financial institution