Director, Mid-Market Sales (B2C Services)

Director, Mid-Market Sales (B2C Services)

Our Sales team empowers brands to achieve repeatable success on Reddit by helping them reach, resonate, and authentically engage with our users.
As Reddit continues to grow, we are looking for a talented leader to build on momentum and shape the future of B2C within our US Mid-Market Services team. This role leads a fast-growing portfolio of B2C advertisers across industries including Finance, Travel, Education, Healthcare, Media & Entertainment, and Tech to help them find their home within Reddit's 100,000+ active communities. Services businesses range from Fortune 100 brands to hyper-growth disruptors in high-value, high-intent categories that are shaping the future.
The B2C Services team is a powerhouse revenue driver for our Mid-Market organization, yet we've only scratched the surface of our advertiser potential. These partners operate with longer sales cycles and higher purchase values, where Reddit's leaned-in communities provide a unique competitive advantage. You'll lead and develop a team of Sales Managers across the U.S., driving both new customer acquisition and expansion with strategic partnerships - while helping define how B2C is sold, positioned and scaled across Reddit. This is an opportunity to shape a category GTM motion, influence cross-functional strategy, and inspire teams around one of the most exciting growth opportunities in our sales organization.
Please note that this role is required to be based in either New York City (preferred) or Los Angeles, working from the office 1-2 days per week.
You'll be responsible for:
Recruiting, training, and leading an org of top-of-industry Sales Managers, Acquisition Client Partners, Same Store Growth Client Partners, Client Account Executives, and Client Account Managers
Building and expanding your organization in smart and profitable ways
Driving Managers and their teams to exceed revenue targets
Building and managing senior-level relationships with key clients and agency partners
Advising sales and product management on market opportunities, sales positioning, use of resources, and strategic planning
Partnering with Marketing to drive new product and partnership launches, marketing communications, and new advertiser acquisition
Partnering with Sales Ops and Finance to develop financial and operating targets, ensuring alignment with the strategic plan
Collaborating with peer sales leaders across channels to drive momentum within shared verticals
Developing GTM strategies unique to Mid-Market client needs and a scaled portfolio model
Representing Reddit at key industry events and conferences
The right leader will have:
10+ years of leadership experience in media sales
2+ years of experience leading teams of managers
Experience leading and building sales teams at dynamic, industry-leading companies, and motivating those teams by connecting their work to top-line business goals
Strong analytical and problem-solving skills
Deep functional knowledge and industry expertise within core B2C segments (Tech, Travel, Education, Healthcare, Finance, etc)
Ability to forecast critical business needs, look around corners, unblock barriers to success, and influence at all levels
Experience leading company-wide and/or XFN strategic initiatives
Experience building and leading a scaled portfolio model, focused on entrepreneurial ways to delight customers at scale
Passion for Reddit and its incredibly unique audience by understanding the culture, vernacular, and appropriate ways to make brands successful within communities
Track record of building high-performing teams through mentorship and talent development while attracting new talent.
Benefits:
Comprehensive Healthcare Benefits and Income Replacement Programs
401k with Employer Match
Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave