Senior Digital Strategy Manager

Senior Digital Strategy Manager .
About this position
As Senior Digital Strategy Manager, you will lead the strategic vision for key TKG marketing clients, collaborating across teams while managing your own client portfolio. Your role is critical in ensuring client goals are exceeded, driving both performance and revenue growth through quarterly and one‑time digital strategies.

You will create, refine and optimize strategies, actively engage in client meetings (both within and beyond your portfolio), and introduce innovative ideas to enhance client success and grow wallet share of clients. This role requires strong leadership, client management and strategic decision‑making, along with expertise in emerging digital marketing trends and technologies.

RESPONSIBILITIES

Oversee and guide the overall strategic vision for TKG’s key marketing clients – cross teams – to ensure that each client’s digital marketing strategy is focused on the clients’ goals and drives results

Direct, lead and oversee ongoing strategy for current clients, utilizing your expertise to develop comprehensive digital marketing strategies aligned with client objectives, providing strategic guidance and ensuring successful implementation

Regularly review performance metrics to ensure alignment with business objectives

Evaluate and refine digital strategies for both personal and cross‑team clients to enhance quality, consistency and innovation

Participate in client meetings across portfolios, providing insights and driving client success

Mentor and support Digital Strategy Managers, reviewing strategies and fostering collaboration

Both lead and execute digital strategy projects for new clients that are aligned to their goals, working closely with Creative and Development teams

Stay ahead of digital marketing trends, introducing new strategies and tools to enhance client success

Identify revenue growth opportunities, working with Account Managers on renewals, upsells and cross‑sells

Ensure all client deliverables meet high‑quality standards and strategic objectives

Develop trusted advisor relationships with clients, serving as a strategic consultant and team decision‑maker

Direct the internal approval process to ensure deliverables match strategy and client expectations

Identify additional opportunities, working with Account Manager to increase wallet share and consulting on contract renewal and one‑time opportunities

Oversee ROI and results: Monitor and analyze key performance indicators (KPIs) and return on investment (ROI), making data‑driven decisions to optimize strategy and campaigns to achieve the desired outcomes, prepare and present reports on ROI status

Oversee and determine Heartbeats: Evaluate client ROI and client satisfaction, establishing "heartbeats" to assess the overall health of the client relationship, working closely with the Account Manager and Project Manager for key insights when it comes to the relationship temperature of clients

Provide task direction for team execution, using project briefs to clearly communicate task requirements and objectives to the execution team and working with PM to oversee execution

ACCOUNTABILITIES

Oversee strategy for key marketing clients, while providing feedback & training to other DSM’s

Build and maintain client relationships

Develop digital marketing strategies and lead your team’s execution of those strategies

Ensure client satisfaction and campaign success

Participate in pitch team

SKILLS & REQUIREMENTS

In‑depth knowledge of digital marketing tactics, including SEO, digital advertising, marketing automation, social media and content marketing

Strong leadership and team management experience

Excellent presentation and communication skills, with the ability to deliver compelling strategy presentations to clients

Proven ability to work in a fast‑paced agency environment while juggling multiple clients and projects

Proficiency with marketing automation platforms, digital advertising tools, content management systems and social media platforms

Strong analytical skills with experience monitoring and reporting on KPIs and ROI

Ability to think strategically and inject innovative ideas into both client strategies and internal processes

EXPERIENCE

Minimum of 5 years of proven success in developing and executing digital marketing strategies

BENEFITS

401(k)

401(k) matching

Dental insurance

Flexible schedule

Health insurance

Health savings account

Life insurance

Paid time off

Parental leave

Referral program

Vision insurance

JOB TYPE

Full‑time

Monday - Friday

Work location: In person

TO APPLY:
Email your resume to careers@tkg.com

ABOUT TKG
The Karcher Group (TKG), founded in 1997, offers award winning web services, including digital marketing, web design and e‑commerce solutions, custom content management systems & website hosting. Our goal is to create an outstanding user experience, resulting in increased web traffic, leads and sales.

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