VP, Growth & Media Partnerships

Strand Marketing is a boutique digital marketing consultancy that partners with complex, high-value brands to deliver strategic client services and performance-driven media. We combine rigorous program management, technical excellence and a collaborative culture that values care, clarity, curiosity, and accountability.

The Role
We’re looking for a growth-minded leader who sees opportunity where others see channels.

This role sits at the intersection of media strategy, revenue growth, partnership development, and market innovation. You’ll be responsible for helping Strand identify what’s next, scale what works, and create new opportunities for both our clients and our business.

This is not a traditional media leadership role.

We’re not looking for someone who simply manages campaigns or oversees a team.

We’re looking for someone who can drive growth.

Someone who understands how performance marketing ecosystems evolve, can spot emerging opportunities before competitors, build strategic relationships, unlock new revenue streams, and help transform media from a service offering into a growth platform.

Why This Role Matters:

Strand has built a strong foundation.

The next chapter isn’t about managing growth.

It’s about creating it.

We’re looking for someone who can help us discover what’s next, build new opportunities, and turn media, partnerships, and innovation into meaningful revenue growth for both our clients and our company.

What you’ll do
Revenue Growth & Business Expansion
Drive growth across existing client programs by identifying opportunities to increase scale, improve performance, and expand services.

Partner closely with leadership to:

Grow client revenue and media investment

Identify new service offerings and growth opportunities

Expand Strand’s capabilities into emerging channels and markets

Build repeatable frameworks that drive long-term growth

Success in this role isn’t measured by campaigns launched.

It’s measured by revenue created.

Continuously evaluate and test new acquisition channels, media opportunities, and partnership models.

You’ll be expected to:

Identify emerging trends before they become mainstream

Build relationships with innovative publishers, platforms, and technology partners

Evaluate new customer acquisition opportunities across performance media

Develop strategic recommendations that create competitive advantages for clients

We want someone who is naturally curious and constantly asking:

“Where is the next growth opportunity?”

Strategic Partnerships
Help expand and strengthen Strand’s network of publishers, platforms, technology providers, and industry relationships.

You’ll:

Build executive-level relationships across the performance marketing ecosystem

Negotiate and develop strategic partnerships

Create new opportunities for clients through exclusive access, placements, and partnerships

Serve as a connector between market opportunities and client growth goals

Lead media strategy across our client portfolio, ensuring programs consistently achieve performance objectives.

You’ll:

Guide channel strategy and investment decisions

Ensure campaigns are optimized against CPA, CAC, LTV, and client-specific goals

Drive innovation while maintaining operational excellence

Bring a strong point of view on what works across insurance, financial services, and other performance-driven verticals

Lead and develop a high-performing team of media strategists, partnership managers, and channel specialists.

You’ll:

Set clear expectations and accountability

Raise the standard for strategic thinking and execution

Develop future leaders within the organization

Foster a culture of curiosity, innovation, and continuous improvement

Act as a senior strategic advisor to both clients and internal leadership.

You’ll help clients understand:

Where growth opportunities exist

How market dynamics are changing

Which investments are worth making

What future opportunities Strand should be pursuing

In This Role, Success Looks Like:

Within your first 12-18 months:

Existing client programs are growing faster

New media channels and partnerships have been launched

Strand has expanded into new growth opportunities

Clients increasingly view us as a strategic growth partner

Revenue has increased through both optimization and innovation

Our media function is recognized as a source of competitive advantage

We grow revenue without creating chaos

You’ll Thrive Here If You

Get excited by finding opportunities others miss

Naturally think about growth, revenue, and scale

Love solving complex business problems

Have a strong bias toward action

Can move comfortably between executive strategy and tactical execution

What We’re Looking For:

10+ years in performance marketing, growth marketing, affiliate marketing, partnerships, or media leadership

Deep expertise in insurance, financial services, lead generation, or highly regulated acquisition channels

Proven experience growing revenue, not just managing campaigns

Strong network within the performance marketing ecosystem

Experience identifying and launching new channels, partnerships, or service offerings

Ability to balance strategy with execution

Strong commercial mindset and understanding of how agency growth happens
Direct

Decisive

Accountable

Why Join Strand
This role is required to be in person at our beautiful, fully stocked Hermosa Beach location Tuesday-Thursday each week.

Competitive pay

401(k) with 4% company match

WFH Mondays and WFH + Half-Day Fridays year-round

Monthly WFH and lifestyle stipend

Team events, happy hours and volunteer opportunities

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