Graphic Designer

Position: Graphic Designer

Department: Marketing

Reports to: VP of Brand

Location(s): Phoenix, AZ (Utopia Office/In-Office)

Role Overview

Lectric eBikes is seeking a talented and versatile Graphic Designer to assist with product and packaging design, social media graphics, ads and website UX. . This role will bring creativity, consistency, and energy to our visual identity - translating ideas into compelling designs that inspire customers to get outside, explore, and experience the freedom of riding.

As an in-house designer, you'll collaborate closely with Marketing, Product, Ecommerce, Retail, and Operations teams to create high-impact creative across digital campaigns, product launches, web experiences, retail environments, email, social media, packaging, and more.

The ideal candidate is a hands-on creative designer who thrives in a fast-paced environment, can balance brand storytelling with performance-driven design, and enjoys taking projects from concept through final execution.

Key Responsibilities

Brand & Creative Development
Help evolve and maintain Lectric eBikes' visual identity across all customer touchpoints
Create engaging, on-brand creative that supports customer acquisition, retention, and brand loyalty
Develop campaign concepts, visual directions, and creative assets that align with business goals
Maintain brand consistency across channels, including digital, retail, print, and experiential
Marketing & Digital Design

Design creative assets for:
Paid media campaigns
Social media
Email marketing
Website and landing pages
Promotions and seasonal campaigns
Customer communications

Partner with Marketing to develop creative that drives engagement and conversion
Create variations of creative for testing and optimization
Product & Ecommerce Creative

Support product launches with:
Product storytelling
Feature callouts
Lifestyle imagery direction
Sales collateral
Product comparison assets

Collaborate with Product and Ecommerce teams to bring products to life visually
Retail & Physical Brand Experience

Create materials supporting retail/showroom experiences:
Signage
Displays
Promotional materials
In-store graphics
Event materials

Ensure physical brand experiences feel cohesive and premium
Content Creation

Support photo/video creative needs through:
Creative direction
Simple motion graphics
Video editing
Asset development

Partner with internal and external creative resources as needed
Project Management

Manage multiple projects simultaneously while meeting deadlines
Translate creative briefs into polished deliverables
Communicate timelines, risks, and creative recommendations
Maintain organized design files and asset libraries
Qualifications

Required

3+ years of graphic design experience (in-house, agency, or consumer brand preferred)
Strong portfolio demonstrating:
Brand design
Digital marketing creative
Campaign development
Typography/layout
Visual storytelling

Advanced proficiency in Adobe Creative Suite:
Photoshop
Illustrator
InDesign

Experience designing for digital channels and ecommerce
Strong understanding of design principles, branding, and production workflows
Ability to prioritize and manage multiple projects independently
Preferred

Experience with:
Consumer products
Outdoor/lifestyle brands
Automotive, cycling, mobility, or sporting goods
Shopify/ecommerce environments
Figma
Motion/video editing tools

Photography or art direction experience
Experience preparing print-ready files
What Success Looks Like

First 90 Days

Learns the Lectric brand voice and visual system
Becomes a trusted creative partner for Marketing and Product teams
Improves creative consistency across channels
Builds familiarity with existing assets, workflows, and campaigns
First 6 Months

Independently owns creative projects from concept to completion
Develops stronger campaign storytelling
Helps elevate the brand experience across digital and retail
Long-Term

Becomes a key creative contributor shaping how customers experience Lectric eBikes globally

Equal Employment Opportunity Statement
Lectric eBikes is an equal opportunity employer committed to providing a workplace free from unlawful discrimination, harassment, and retaliation. We provide equal employment opportunities to all employees and applicants regardless of race, color, ethnicity, national origin, age, sex, gender identity, sexual orientation, religion, disability, pregnancy status, veteran status, genetic information, or any other characteristic protected by applicable law.

Lectric eBikes is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require an accommodation during the application process, please contact Human Resources at hr@lectricebikes.com.

This job description is intended to describe the general nature and level of work performed and is not an exhaustive list of all responsibilities, duties, or requirements. Employees may be required to perform other job-related duties as assigned. Employment with Lectric eBikes is at-will.