Marketing Campaign and Content Specialist (Hopkins, MN - Hybrid or Remote)

Job Description
AI‑Assisted Content Producer

Company:

Digi International

Location:

Hopkins, MN (Remote or Hybrid)

Job Type:

Full‑time, On‑site/Hybrid

Department & Reporting

Reports to: Content Operations & Media Relations Supervisor

Supports: Sr. Manager of Digital Content Strategy & Growth

Job Summary
Digi International is seeking an AI‑Assisted Content Producer to support scalable production of high‑quality digital content that drives website engagement, organic traffic, and lead generation. This role combines modern AI‑assisted content creation tools with strong editorial judgment to accelerate research, ideation, and drafting while ensuring technical accuracy and brand alignment.

Key Responsibilities

Content Production: Create blog articles, website pages, customer success stories, and marketing assets aligned with digital content strategy.

AI Integration: Leverage generative AI tools for research, outlines, and drafting; develop and refine workflows to improve efficiency and quality.

Editing & Refinement: Edit AI‑generated drafts to ensure clarity, technical credibility, and alignment with brand voice.

Translation of Complex Topics: Translate complex IoT, networking, and edge computing concepts into accessible narratives for technical and business audiences.

SEO & AEO Optimization: Apply SEO best practices (keywords, metadata, internal linking) and support Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to improve discoverability.

Campaign Support: Assist in producing assets for product launches, demand generation, and landing pages.

Collaboration: Work with Content Operations, product marketing, sales, and design teams to execute editorial calendars and business priorities.

Qualifications & Requirements

Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

0-3 years of experience in digital content creation, marketing, or communications (internships acceptable).

Strong writing and editing skills with attention to detail.

Familiarity with generative AI tools for research and content creation.

Basic understanding of SEO and digital content best practices.

Interest in technology topics (IoT, connectivity, networking, edge computing).

Desired (Not Required)

Experience writing blog posts, technical articles, or marketing content.

Familiarity with CMS platforms for website publishing.

Exposure to SEO tools (e.g., SEMrush, Ahrefs).

Interest in emerging AI technologies in marketing.

Compensation & Benefits

Salary Range: $50,000 - $80,000 annually (base pay).

Incentives: Short‑term incentive program and new hire stock award.

Benefits: Paid parental leave, open (uncapped) PTO, competitive medical and health & wellbeing plans.

Work Environment: Hybrid work environment.

Legal & Compliance Notes

Visa Sponsorship: Not provided. Candidates must have valid work authorization in the United States at the time of application.

Equal Opportunity Employer: Digi International embraces diversity and inclusion and is committed to equal employment opportunities.

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