Principal Product Manager, Digital & Commerce

About the position
Lonely Planet is looking for a Principal Product Manager to lead the evolution of our web experiences and the platforms that power them. This role sits at the intersection of traveler experience, content, technology, and business strategy — and it’s squarely focused on outcomes. We want a product leader who gets energized by moving numbers that matter: engagement, conversion, membership growth, revenue. Someone who can hold a complex, multi-surface portfolio together, set a clear direction, and bring the team along with them. You’ll own the product roadmap for Lonely Planet’s web ecosystem while partnering closely with App, CMS, Editorial, Design, Engineering, Data, SEO, and Commercial teams.

Responsibilities

Own and evolve the product roadmap across all digital surfaces, translating business and traveler goals into a prioritized, coherent strategy

Balance short-term delivery with long-term platform thinking; know when to build for now and when to build for scale

Write clear, high-quality PRDs and Jira tickets that let engineering and design move fast and build right

Use analytics, experimentation, and behavioral insights to drive decisions and measure impact — direct ownership of CVR, RPV, AOV, engagement depth, and membership growth

Accelerate how the team works: sharpen frameworks, improve prioritization, raise the quality of requirements — not just your own output

Identify and apply AI tools to improve both team workflows and traveler-facing experiences

Drive alignment across Design, Engineering, Editorial, Marketing, and App — unblocking decisions and maintaining momentum

Partner with CMS and Editorial to evolve content creation, management, and distribution systems

Lead the product side of partnership deal implementation and define site-level integration strategy

Requirements

8+ years of product management experience with demonstrated progression to Staff or Principal scope

Proven portfolio-level ownership — experience managing multiple interconnected product areas with real business leverage

Strong eCommerce background with hands-on Shopify experience (configuration, commerce ops, engineering requirements)

Deep fluency in analytics and funnel data; comfortable using behavioral insights and business metrics to drive decisions

Demonstrated ability to raise team performance — not just personal output — through better frameworks and ways of working

Experience with SEO, content discovery, or audience growth strategies

AI fluency: active use of AI tools in your product practice, with clear instincts for where it creates leverage

Excellent communication and stakeholder management; able to influence across design, engineering, marketing, and editorial without direct authority

Nice-to-haves

Background in travel, media, or publishing — Lonely Planet is a brand with real cultural weight, and affinity for the space shows

Experience with membership, subscriptions, or authenticated user products

Familiarity with experimentation platforms and modern frontend frameworks

Experience building platform capabilities, APIs, or shared internal tools

Experience scoping and delivering partnership integration products

Benefits

Health Insurance Coverage (medical, dental, and vision)

Life Insurance

Short and Long-Term Disability Insurance

Flexible Spending Accounts

Holiday Pay

401(k) with match

Employee Assistance Program

Paid Parental Bonding Benefit Program

Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

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