Seo Specialist Job at Bansal Education Group in New York

As an SEO Executive, you will play a crucial role in driving organic traffic and improving the search engine rankings of our website. Working within our digital marketing team, you will be responsible for developing and implementing effective SEO strategies to maximize our online presence, generate high-quality leads, and contribute to the overall growth of our brand.

Key Responsibilities
Keyword Research & Analysis

Conduct comprehensive keyword research to identify valuable search terms for target audiences and optimize content accordingly.

Analyze competitors keywords and strategies to identify SEO gaps and opportunities for growth.

Utilize SEO tools such as Google Keyword Planner, SEMrush, and Ahrefs for effective keyword tracking and analysis.

On-Page Optimization

Optimize web pages, including meta tags, headers, alt tags, and URLs, ensuring content alignment with targeted keywords.

Improve internal linking strategies and structure to enhance site navigation and user experience.

Perform regular website audits to identify issues related to on-page SEO and provide actionable recommendations.

Off-Page SEO and Link Building

Develop and execute effective link-building strategies to improve domain authority and website rankings.

Identify and reach out to relevant sites and bloggers for backlinks, guest posts, and partnerships.

Monitor the quality of backlinks and perform regular link audits to ensure compliance with search engine guidelines.

Content Strategy & Optimization

Collaborate with the content team to optimize blogs, articles, and website pages for SEO best practices.

Identify content gaps and recommend new topics based on keyword research and industry trends.

Ensure high-quality, SEO-friendly, and relevant content is published consistently.

Technical SEO

Work with developers to resolve technical SEO issues such as site speed, mobile-friendliness, and crawl errors.

Implement structured data (schema markup) to improve site visibility in search engine results pages (SERPs).

Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and Screaming Frog.

Performance Monitoring & Reporting

Track, measure, and report on SEO performance, including traffic, keyword rankings, conversions, and ROI.

Provide regular insights and performance updates to stakeholders, highlighting key trends and areas for improvement.

Utilize analytics data to continuously refine SEO strategies and optimize future campaigns.

Stay Up‑Date with SEO Trends

Keep abreast of the latest SEO trends, algorithm changes, and best practices to ensure compliance and competitive advantage.

Attend webinars, workshops, or training sessions as necessary to enhance SEO knowledge and skills.

Experiment with new tools and techniques to identify innovative ways to boost SEO performance.

Requirements

Bachelors degree in Marketing, Computer Science, or a related field.

Proven experience in SEO, with a track record of successfully improving website rankings and organic traffic.

Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.

Strong understanding of search engine algorithms, ranking factors, and technical SEO concepts.

Excellent analytical skills with a data-driven approach to problem-solving.

Effective communication and collaboration skills, with the ability to work well within a team.

This role requires a proactive, detail-oriented individual passionate about SEO and digital marketing. The ideal candidate will be driven to stay current with search engine updates and trends, constantly seeking new ways to optimize and enhance website performance.

Preferred candidate profile
The ideal SEO Executive is analytical, creative, and highly detail-oriented, with a strong passion for digital marketing and search engine optimization. They should be able to independently identify SEO opportunities, collaborate effectively with cross-functional teams, and stay current with the latest SEO trends and algorithm changes.

Qualifications & Experience

Educational Background: Bachelors degree in Marketing, Computer Science, IT, or a related field.

Experience: 6 Months – 2 years of hands‑on SEO experience in a similar role, with a proven track record of successful SEO campaigns and tangible improvements in organic search metrics.

Industry Knowledge: Familiarity with the industry or niche in which the organization operates is a plus (e.g., e‑commerce, real estate, finance, etc.).

Skills & Competencies

Technical SEO Knowledge: Proficient in the fundamentals of technical SEO, such as HTML, CSS, JavaScript, and site structure optimization.

Analytical Skills: Strong analytical skills with the ability to interpret complex data, identify trends, and make data-driven decisions.

SEO Tool Proficiency: Experience using SEO and web analytics tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, etc.

Keyword Research Expertise: Skilled in conducting in-depth keyword research and analysis, understanding search intent, and identifying opportunities for keyword targeting.

Content Optimization: Familiarity with SEO content optimization techniques, including an understanding of LSI keywords, meta tags, and on-page optimization best practices.

Link Building: Demonstrated experience in link-building techniques, with a network of contacts for outreach or a proven ability to develop high-quality backlinks.

Adaptability: Eagerness to stay updated on search engine algorithms and a proactive approach to adapting strategies based on the latest SEO trends and best practices.

Personal Attributes

Detail-Oriented: Strong attention to detail and accuracy, with a meticulous approach to tracking SEO performance metrics.

Communication Skills: Ability to communicate SEO concepts clearly to both technical and non-technical stakeholders, fostering understanding and buy‑in across teams.

Problem-Solver: A proactive attitude toward identifying SEO challenges and a creative, resourceful approach to finding solutions.

Team Player: Collaborative, supportive, and ready to work alongside content creators, developers, and other digital marketing team members.

Continuous Learner: Enthusiasm for learning and self-development, staying updated with SEO tools, techniques, and trends.

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